Abstract:
This study aims to analyze the construction of Bu Prani's character in the film Budi Pekerti through
dialogue, expressions, and visual signs. Using qualitative semiotic methods, the study examines key
scenes that represent the character's psychological, moral, and social dynamics. The results show that
dialogue emphasizes moral principles as well as emotional vulnerability, expressions strengthen
nonverbal psychological meanings, and visual signs function as symbols of inner conditions. These
findings reveal Bu Prani's moral complexity as an educator and mother, who faces ethical dilemmas,
social pressures, and personal conflicts. In conclusion, Budi Pekerti presents a multidimensional
character and at the same time social criticism.
