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FACTORS AFFECTING ONLINE HOTEL BOOKING INTENTION (A CASE STUDY OF pegipegi.com)
Lestari, Rista
(
President University
,
2018
)
FACTOR ANALYSIS ON PURCHASING INTENTION OF IN-GAME GOODS: A STUDY OF YOUNG INDONESIAN
Naufalfikri, Galdrin
(
President University
,
2018
)
FACTORS AFFECTING PURCHASE INTENTION OF YOUNG CHINESE TRAVELERS IN BOOKING HOSTEL ONLINE
Feng, Cheng
(
President University
,
2018
)
THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON THE PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY (A Case Study of ZARA Fashion Product in Vietnam)
Hiep, Ho Hoang
(
President University
,
2018
)
THE INFLUENCE OF CELEBRITY ENDORSEMENT IN INSTAGRAM TOWARDS CUSTOMER BEHAVIOR AND PURCHASE INTENTION IN HEALTHY FOOD DIET BUSINESS
Nugraha, Rendika
;
Kunthi A. Kusumawardani
;
Vinda Octavianie
(
President University
,
2018
)
PURCHASE INTENTION FOR HALAL LABEL PRODUCTS: AN EVIDENCE FROM INDONESIA
Adityo, Aldwi Febri
(
President University
,
2018
)
PENGARUH SERTIFIKASI HALAL, HARGA DAN BRAND IMAGE TERHADAP MINAT MEMBELI PRODUK MAKANAN HALAL (STUDI KASUS KONSUMEN MUSLIM DI CIKARANG)
Handayani, Rika
(
President University
,
2018
)
PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP MINAT BELI PRODUK FASHION DI CIKARANGPENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP MINAT BELI PRODUK FASHION DI CIKARANG
Putri, Dian Andriani
;
Putri, Dian Andriani
(
President UniversityPresident University
,
2018
)
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Adityo, Aldwi Febri (1)
Annisa, . (1)
Aulia, Dea (1)
Febriyani, Rayi Pasca (1)
Feng, Cheng (1)
Handayani, Rika (1)
Harato, Wendo Ganda (1)
Hiep, Ho Hoang (1)
Kunthi A. Kusumawardani (1)
Laydi, Felicia (1)
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Subject
Purchase Intention (18)
Religiosity (4)
Brand Image (3)
Indonesia (3)
Perceived Price (3)
Perceived Risk (3)
Attitude (2)
Attractiveness (2)
Celebrity Endorsement (2)
Halal Certification (2)
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Date Issued
2018 (18)
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Yes (18)