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The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business
Agustin, Lidia
;
Jony Oktavian Haryanto
;
Liza Agustina Maureen Nelloh
(
IPMI
,
2021
)
Understanding The 4th Market of Children as Consumers
Mulyawan, Agusanto
;
Jehan Nabilah
;
Silvia Irawan
;
Jony Oktavian Haryanto
(
IPMI
,
2022
)
The Factors Influencing Repurchase Intention of Craft Beer Tuatara
Yuswanda, Siti Rahmawati
;
Jony Oktavian Haryanto
;
Donald Samuel Slamet Santosa
(
President University
,
2021
)
Oppositional Decoding Influences under Stuart Hall: A Case Study of the Advertisement “The NFL is for everyone”
Blanchett, Daniel
;
Jony Oktavian Haryanto
;
Jhanghiz Syahrivar
(
President University
,
2023
)
Tacit Knowledge and Product Information about the Environmental Impact towards the Purchase Intention of Electric Motorcycles
Pramajaya, Agung Esti
;
Jony Oktavian Haryanto
(
Universitas Petra
,
2021
)
Retailing Business Strategy of PT Mega Perintis Tbk as A Local Fashion Brand During Covid-19 Pandemic
Siana, Suci Thesi
;
Jony Oktavian Haryanto
(
Budapest Institute
,
2022
)
The Development of Social Influence and Aesthetic on Purchase Intention
Sambe, Alberta Honylia Novitasari
;
Jony Oktavian Haryanto
(
Universitas Tarumanegara
,
2021
)
Factors Influence Brand Awareness Towards Purchasing Intention on Susu Kental Manis Frisian Flag
Gemmy, Herliani
;
Jony Oktavian Haryanto
;
Neva Permatasari Sutedjo
(
IPMI
,
2019
)
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purchase intention (3)
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actual purchase (1)
attitude towards the environment (1)
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brand awareness (1)
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