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Factors Influence Brand Awareness Towards Purchasing Intention on Susu Kental Manis Frisian Flag

Factors Influence Brand Awareness Towards Purchasing Intention on Susu Kental Manis Frisian Flag

Gemmy, Herliani; Jony Oktavian Haryanto; Neva Permatasari Sutedjo
URI: http://repository.president.ac.id/xmlui/handle/123456789/11712
Date: 2019

Abstract:

Frisian Flag as a market leader dairy product in Indonesia has a large market share. However last year, brand value of Susu Kental Manis Frisian Flag has decreased dramatically. In addition, this study aimed to determine the factors that in

Description:

International Journal of Business Studies Vol. 3 No. 2 ( June 2019)

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