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Factors Influence Brand Awareness Towards Purchasing Intention on Susu Kental Manis Frisian Flag
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| dc.contributor.author | Gemmy, Herliani | |
| dc.contributor.author | Jony Oktavian Haryanto | |
| dc.contributor.author | Neva Permatasari Sutedjo | |
| dc.date.accessioned | 2023-09-06T03:26:41Z | |
| dc.date.available | 2023-09-06T03:26:41Z | |
| dc.date.issued | 2019 | |
| dc.identifier.issn | 2580-0132 | |
| dc.identifier.uri | http://repository.president.ac.id/xmlui/handle/123456789/11712 | |
| dc.description | International Journal of Business Studies Vol. 3 No. 2 ( June 2019) | en_US |
| dc.description.abstract | Frisian Flag as a market leader dairy product in Indonesia has a large market share. However last year, brand value of Susu Kental Manis Frisian Flag has decreased dramatically. In addition, this study aimed to determine the factors that in | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | IPMI | en_US |
| dc.subject | Brand Awareness | en_US |
| dc.subject | Purchasing Intention | en_US |
| dc.subject | Structural Equation Modeling | en_US |
| dc.title | Factors Influence Brand Awareness Towards Purchasing Intention on Susu Kental Manis Frisian Flag | en_US |
| dc.type | Article | en_US |
