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THE INFLUENCE OF BRAND AMBASSADOR ON BRAND IMAGE AND CONSUMER BUYING DECISION

Situmorang, Silvia Desi Beatrice (President University, 2020)
THE INFLUENCE OF SOCIAL MEDIA, BRAND AMBASSADOR, AND BRAND IMAGE TOWARD XIAOMI SMARTPHONE PURCHASE DECISION (STUDY CASE IN INDONESIA)

Putra, Ratzali Dewantara (President University, 2022)
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, AND PRICE ON PURCHASE INTENTION TOWARDS SCARLETT PRODUCT IN BEKASI CITY

Sinulingga, Syara Civita (President University, 2022)
THE INFLUENCES OF BRAND AMBASSADOR, BRAND AWARENESS, BRAND IMAGE MEDIATED BY BRAND LOYALTY ON NUSHI-NUSHI REPURCHASE INTENTION

Saputera, Gerald Raya (President University, 2024)
THE INFLUENCE OF BRAND AMBASSADOR ARIEF MUHAMMAD ON GEN Z THROUGH SOCIAL MEDIA WHICH HAS AN IMPACT ON BRAND IMAGE AND ON PURCHASING DECISIONS STUDY CASE: ERIGO (JABODETABEK AREA)

Wijaya, Fahri (President University, 2024)
PENGARUH BRAND AMBASSADOR, BRAND IMAGE DAN HARGA TERHADAP NIAT BELI PRODUK SKINCARE SOMETHINC DENGAN METODE PARTIAL LEAST SQUARE STRUCTURAL EQUATION MODEL

Nuralamsyah, Putri Arifa (President University, 2024)

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- Brand Ambassador (6)
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