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PENGARUH STRATEGI IMC TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA
Septian, Shilfanni
(
President University
,
2020
)
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI TOKOPEDIA
Tarigan, Nadila Putrinta Br
(
President University
,
2020
)
PUBLIC RELATIONS STRATEGY OF WEBER SHANDWICK INDONESIA IN MAINTAINING THE BRAND IMAGE OF VESPA
Saqina, Arnez Dikayani
(
President University
,
2020
)
THE INFLUENCE OF BRAND AMBASSADOR ON BRAND IMAGE AND CONSUMER BUYING DECISION
Situmorang, Silvia Desi Beatrice
(
President University
,
2020
)
INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE TO CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION IN THREE-STAR HOTELS IN CIKARANG
Melisa
(
President University
,
2020
)
FACTORS INFLUENCING PURCHASE DECISION OF ECOMMERCE CUSTOMERS MEDIATED BY PURCHASE INTENTION: A CASE IN GREATER JAKARTA
Christianto, Antonny
(
President University
,
2020
)
THE ANALYSIS FACTORS INFLUENCE REPURCHASE INTENTION TOWARDS A CASE OF GOJEK IN GREATER JAKARTA AREA
Sari, Sarah Mutia
(
President University
,
2020
)
RESEARCH ON INFLUENCING FACTORS OF CUSTOMER SATISFACTION IN FIVE STAR HOTELS (A CASE STUDY OF ZHENGZHOU CITY IN CHINA)
Yuxin, Tian
(
President University
,
2020
)
THE ROLE OF PERCEIVED VALUE, BRAND IMAGE, PRICE FAIRNESS, PRODUCT PACKAGING, AND CONSUMERS’ LIFESTYLE ON FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAK IN THE JABODETABEK AREA
Chianardi, David Hosanna
(
President University
,
2020
)
THE IMPACT OF THE PRESIDENTIAL AFFILIATION, CELEBRITY ENDORSEMENT, PRODUCT VARIATION AND BRAND IMAGE TO PURCHASE INTENTION OF SANG PISANG PRODUCTS
Agustin, Lidia
(
President University
,
2020
)
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Author
Chianardi, David Hosanna (2)
Agustin, Lidia (1)
Anggraeni Permatasari (1)
Christianto, Antonny (1)
Melisa (1)
Prasasty, Ludia (1)
Saqina, Arnez Dikayani (1)
Sari, Sarah Mutia (1)
Septian, Shilfanni (1)
Situmorang, Silvia Desi Beatrice (1)
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Subject
Brand Image (12)
Purchase Intention (4)
Customer Satisfaction (3)
Service Quality (3)
Keputusan Pembelian (2)
Perceived Value (2)
Price (2)
Price Fairness (2)
Product Packaging (2)
Asosiasi Merek (1)
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Date Issued
2020 (12)
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Yes (12)