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THE INFLUENCE OF VISIBILITY, CREDIBILITY, ATTRACTIVENESS, AND POWER OF CELEBRITY ENDORSER TOWARDS GEN Z PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE
Pitaloka, Afifah Dian
(
President University
,
2022
)
THE INFLUENCE OF VISUAL MERCHANDISING, CONTENT MARKETING, AUDIO, PRICE, AND PAYMENT IN INSTAGRAM ADVERTISEMENT TO PURCHASE INTENTION ON FASHION PRODUCTS
Amarjad, Nouval Jahzi
(
President University
,
2022
)
EVALUASI STRATEGI INSTAGRAM DALAM MENARIK MINAT KUNJUNGAN KONSUMEN DI KLINIK AUDY DENTAL
Theresia, Putri
(
President University
,
2022
)
EXPLORING MOTIVATIONS OF SOCIAL MEDIA INFLUENCERS AS AN EMERGING JOB MARKET
An, Chongmi
;
Jony Oktavian Haryanto
(
President University
,
2021
)
INFLUENCE OF INSTAGRAM CONTENTS TOWARDS BUYING FOOD PRODUCTS INTEREST ON INSTAGRAM (A CASE STUDY OF BUYING INTEREST THROUGH THROUGH PROFESSIONAL CHEF’S INSTAGRAM POST ON PRESIDENT UNIVERSITY STUDENTS)
Salsabila, Natasya Putri
;
Jony Oktavian Haryanto
(
President University
,
2021
)
UTILIZING DIGITAL MARKETING FOR BUSINESS
Aghla, Muhammad Ziyad
(
President University
,
2022
)
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Jony Oktavian Haryanto (2)
Aghla, Muhammad Ziyad (1)
Amarjad, Nouval Jahzi (1)
An, Chongmi (1)
Andira, Firsty Elzana (1)
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Pitaloka, Afifah Dian (1)
Putri, Trixie (1)
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Instagram (16)
Social Media (4)
Purchase Intention (3)
Content Marketing (2)
Facebook (2)
Promosi (2)
Social Media Marketing (2)
Advertising (1)
Affiliate Marketing (1)
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2022 (9)
2020 (4)
2021 (3)
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