Penelitian ini bertujuan untuk menentukan portfolio dengan hasil yang optimal dan untuk mengetahui komparasi kinerja portfolio optimal dari indeks papan utama dan indeks papan pengembangan dengan menggunakan metode Single ...

PURPOSE - This study aims to determine whether the independent variables of ewom, brand credibility and service quality affect brand loyalty with the object of research, namely Toyota Kijang Innova Zenix. DESIGN/MET ...

Purpose – This study aims to examine the influence of brand image, price, and promotion on repurchase intention of Bimoli cooking oil products, with consumer satisfaction as a mediating variable, particularly during a ...

Purpose – This study aims to analyze the effect of quality, quantity, and credibility of electronic word-of-mouth (e-WOM) on purchase intention and consumer purchasing decisions in the context of video commerce, with a ...

PURPOSE - This study aims to analyze The Factors That Influence The Behaviour of User Gopay in Digital Payments that include personal innovativeness, digital literacy, social influence, and user behavior. DESIGN/METHO ...

Making a TB. Sinar modern through digitization is a crucial step in increasing business efficiency and speed in the technological age. The goal of this research is to investigate strategies for transforming conventional ...

This study examines The Role of Financial Literacy, Government Support, and Fintech Adoption in Improving Access to Finance and Economic Performance in Indonesia’s Traditional Markets. Traditional market vendors face ...

Purpose: The aim of this study is to analyze the roles of trust, quality, image, customer satisfaction to increase purchase intention towards real estate company service. Methodology: A quantitative method was applied ...

The study analyzes the "Analysis of Internal and External Environment in Determining Competitive Marketing Strategy at Power Puff Petak Enam." The study's primary goals are to assess how competitive marketing techniques ...

Purpose: This study examines the impact of brand image, price, product quality, and word of mouth (WOM) on purchasing decisions for Jiniso Jeans. The research analyzes how these factors influence consumer behavior and ...