AN ANALYSIS OF THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMITMENT TO EMPLOYEE PRODUCTIVITY: A CASE STUDY AT BEACH RESORT XYZ

Abstract

The hospitality industry is a highly competitive industry, so it is necessary to ensure that employee productivity is at an optimal level in order to maintain service quality. At Beach Resort XYZ, there are several problems that affect employee productivity, therefore it is necessary to understand organizational commitment to employee productivity. This research aims to analyze the relationship between organizational commitment, which consists of affective, normative, and continuance commitment, on employee productivity at Beach Resort XYZ. This study uses a qualitative method because it focuses on a deep understanding of the subjective experiences of employees and also because there have not been many previous studies that use qualitative methods for research on related topics and also those that directly discuss Beach Resort XYZ. In this study, data was obtained through semi-structured interviews with selected employees as respondents. The respondents in this study were non-managerial operational staff who were selected using purposive sampling techniques. Moreover, the data obtained through the interviews were analyzed using thematic analysis with NVivo software. To enhance validity of findings, triangulation method used by comparing and then conducted member checking. The findings reveal that strong organizational commitment can enhance employee productivity, while lack of organizational commitment often results decreased productivity.