ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN DI BITCOIN INDONESIA

Abstract

Bitcoin is one of the cryptographic-based virtual currencies used as a means of payment by certain communities. Bitcoin experienced a very rapid development until its peak in 2017 rose drastically at the end of the year to reach $ 20,000 per coin, but the value of Bitcoin was very volatile so that at the beginning of 2018 Bitcoin experienced a very bad performance down to the price of $ 13,440 per coin. Therefore, this study aims to determine the effect of trust, security, and ease of use decision on buying Bitcoin. The methodology used in this research is a quantitative methodology. The population in the study is Indonesian people who have ever bought Bitcoin. The sample used was 153 respondents who answered the questionnaire. The analysis technique used in this study is multiple linear regression and the results of the study show that the variables of trust, security, and convenience significantly influence Bitcoin both individually and together (simultaneously). Adjusted R square in this study was 0.605.