REDESIGNING “PRESIDENT UNIVERSITY” GRAPHIC STANDARD MANUAL IN ORDER TO ENHANCE THE QUALITY OF VISUAL IDENTITY

Abstract

Visual identity is very important because it can create distinctiveness for a university. Therefore, President University need to have a strong and consistent visual identity. To achieve that, the university need to have a comprehensive graphic standard manual that can help to maintain the consistency of visual identity implementation. The project objectives will be achieved through research and data collection using qualitative approach, compile the data, then analyze the visual identity and interview result to get some keywords as the base of the design concept. The outcome of this project will be graphic standard manual, secondary graphic and the collateral. The rules, regulations and instructions in the graphic standard manual book can help President University to maintain its visual identity consistency.