• THE INFLUENCE OF PACKAGING, PRICE, AND BRAND LOYALTY TOWARDS PURCHASING INTENTION ( A STUDY CASE OF TAO KAE NOI ) 

  Hadinata, Kenny (President University, 2016)

  This research is analyze the influence packaging, price, and brand toward purchase intention of Tao Kae Noi at Cikarang area. The Independent variable of this research are packaging, price, and brand loyalty. The dependent ...
• ANALYSIS FACTORS OF FINANCIAL RATIO INFLUENCING NON PERFORMING LOANS IN PT. BANK RAKYAT INDONESIA (PERIOD 2007 – 2015) 

  Prescilla, Felda (President University, 2016)

  This research is conducted to analyze the influence of Capital Adequacy Ratio (CAR), Loan to Deposit Ratio (LDR), and Operational Efficiency (BOPO) as independent variables toward Non-Performing Loan as dependent variable ...
• THE INFLUENCE OF BRAND EQUITY TOWARD CONSUMER PURCHASE DECISION ON NOKIA SMARTPHONE (A CASE OF NOKIA SMARTPHONE USERS IN BEKASI) 

  Gaotama, Devandy (President University, 2016)

  This research aims to determine how much influence the perceived quality, brand association, and brand loyalty to consumers purchase decision on Nokia Smartphone. Population used in this research is that consumers who own ...
• ANALISA KOMUNIKASI DARI ATASAN KEPADA PARA PEGAWAINYA (DOWNWARD COMMUNICATION) (Studi Kasus PT. STAR SPECIALTY CHEMICALS INDONESIA) 

  Sanjaya, Ricky (President University, 2011)

  PT. Star Specialty Chemicals Indonesia merupakan perusahaan lokal yang baru berdiri sejak tahun 2009 yang mempunyai visi dan misi menjadi perusaahan kimia yang terdepan bagi perusahaan tekstil, industri kimia dan minyak. ...
• THE ANALYSIS OF CORRELATION BETWEEN INTERNAL PUBLIC RELATIONS AND EMPLOYEES WORK MOTIVATION AT PT. GRAMA BAZITA JAKARTA 

  Hayuningtias, Elena Rona Swastika (President University, 2011)

  This thesis was conducted to analyze the correlation between internal public relations and employees work motivation in PT. Grama Bazita Jakarta.In writing this thesis, two research questions were addressed: (1) Is there ...
• THE CORRELATION BETWEEN SPECIAL EVENT AND IMAGE OF JAKTV AMONG BIKERS COMMUNITY (OCTOBER 30th, 2011) 

  Rahmarini, Giska Mala (President University, 2011)

  This research is aimed to measure the correlation of special event conducted by PT. Danapati Abinaya Investama (Jaktv) towards its image and to describe the significance of the Jaktv image according to the participants of ...
• THE STRATEGIES OF CHELSEA FOOTBALL CLUB’S COMMUNICATIONS DEPARTMENT TO GLOBALISE ITS BRAND 

  Anna, Stara (President University, 2011)
• CONSUMER BEHAVIOR ANALYSIS OF BLACKBERRY USER STUDY CASE: PRESIDENT UNIVERSITY PUBLIC RELATION STUDENT BATCH 2009-2010 

  Hidayanti, Lilis (President University, 2011)

  The advancing of technology that cause by the rising of information need make communication technology becoming more and more used. Blackberry Smartphone is one of Smartphone who started rising among mobile phone users. ...
• ACCESSING CUSTOMER SATISFACTION AS A COMMUNICATION QUALITY OF INTERNTATIONAL UNIVERSITY STUDENTS IN IELTS TRAINING CENTERS IN HO CHI MINH CITY VIETNAM 

  Vinh, Tran Nguyen Dang (President University, 2011)

  English is being perceived as an International language that has been spoken by people all over the world for various purposes. In the trend of globalization, the demand of studying foreign language has been risen in Vietnam ...
• THE EFFECTIVENESS OF PUBLIC RELATIONS CAMPAIGN THROUGH TWITTER ON THE BRAND IMAGE OF BLOWFISH KITCHEN AND BAR (STUDY DESCRIPTIVE) 

  Kurniawan, Syahrul (President University, 2011)

  In order to create good communication, Public Relations Practitioners should create Public Relations Campaign. PR Campaign is specifically aimed to enhance the target audience’s awareness and knowledge in order to grab ...
• THE ROLE OF BLACKBERRY MESSENGER TECHNOLOGY ON THE USERS’ DEPENDENCY: A STUDY OF PRESIDENT UNIVERSITY STUDENTS COMMUNICATION ACTIVITIES BEHAVIOR 

  Mandagi, Maya (President University, 2012)

  Media technology has developed drastically throughout the years. The role of media has also evolved as the society developed. Many innovations and inventions have been created throughout the era to simplify the way of ...
• THE ANALYSIS ON SOCIAL MEDIA AND WEBSITE AS THE TOOLS OF INTERNATIONAL ORGANIZATION: THE CASE STUDY IN UNITED NATIONS INFORMATION CENTRE JAKARTA 

  Bathaly, Lia Manda (President University, 2012)

  This thesis was conducted to investigate the uses of internet base of social media and website as a tool for UNIC-Jakarta to spread the information toward public. In writing this thesis, the research question is followed ...
• HUBUNGAN PROGRAM ACARA ”INDONESIA LAWYERS CLUB” DI TVONE TERHADAP MINAT MENONTON (STUDI DEKSKRIPTIF DAN EKSPLANATIF TERHADAP PENONTON DI JAKARTA PUSAT, JAKARTA UTARA, JAKARTA TIMUR, DAN JAKARTA BARAT) 

  Suprayogi, Andreas Eko (President University, 2012)

  Penelitian ini dilakukan untuk menguji hubungan program acara “Indonesia Lawyers Club” di tvOne terhadap minat menonton. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden. Adapun metode pengambilan ...
• ANALISA KONDISI KOMUNIKASI INTERNAL TERHADAP PENCAPAIAN TUJUAN PERUSAHAAN (STUDI KASUS DI PT. ASTRAZENECA INDONESIA) 

  Rosiyadi, Resa (President University, 2012)

  AstraZeneca dibentuk pada tahun 1999 melalui merger antara Astra AB dari Swedia dan Zeneca Group PLC dari Inggris, sehingga Zeneca Pharma Indonesia, berubah menjadi AstraZeneca Indonesia. Pabrik Cikarang mulai didirikan ...
• THE EMPLOYEE COMMUNICATION: A CASE STUDY OF UMANG ISLAND RESORT 

  H., Yoana Raissa (President University, 2012)

  This research was being conducted because the researcher found something run poorly during the observation in Umang Island Resort. In order to investigate the barriers that hinder the effective employee communication ...
• SHARING STAND-UP COMEDY AS LIFE EXPERIENCE VIA TWITTER: A PHENOMENOLOGICAL APPROACH 

  Megasari, Ratih (President University, 2012)

  In recent years, with the appearance of social media, traditional print and broadcast media as main promotional tools have faced major challenges, as many newspapers and television channels have suffered audience reduction. ...
• STRATEGI PUBLIC RELATIONS PT. LIPPO CIKARANG, TBK DALAM PEMBENTUKAN CITRA PERUSAHAAN (STUDI PADA PROGRAM PENGHIJAUAN 'MINI NURSERY PROGRAM 2010') 

  Papilaya, Prisca Priscila (President University, 2012)

  PT. Lippo Cikarang, Tbk merupakan perusahaan yang berdiri awal tahun 1990 dan sahamnya telah tercatat di PT. Bursa Efek Indonesia (d/l: Bursa Efek Jakarta) dengan mengusung misi “Menjadi pengembang kawasan perkotaan berbasis ...
• STUDI KOMUNIKASI KEPEMIMPINAN DALAM KELOMPOK KERJA: STUDI KASUS PT. INDOFOOD CBP SUKSES MAKMUR, TBK 

  Salahudin, Alwan Rasyid (President University, 2012)

  PT. Indofood CBP Sukses Makmur Tbk (“ICBP” atau “Perseroan”), merupakan produsen makanan dalam kemasan yang mapan dan terkemuka, dalam menghadapi ketatnya persaingan pada era globalisasi saat ini, menuntut perusahaan untuk ...
• A SEMIOTIC ANALYSIS ON WARNING MESSAGES OF MARLBORO CIGARETTES PACKAGING 

  Qotrunnada, Annisa (President University, 2012)

  Nowadays, cigarette has been a public consumption, almost everywhere in densely populated areas, and it has become one of the most serious problems in society. Moreover the habit of consuming cigarette has been taught ...
• REGULATING SOCIALIZATION AS A COMMUNICATION FUNCTION: CASE STUDY OF PRESIDENT UNIVERSITY STUDENT HOUSING 

  Shihab, Mohammad (President University, 2012)

  The thesis was conducted to describe the student perception toward the socialization of President University Student Housing rules and regulation. In the thesis, two research questions were addressed: (1) How did the ...

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