ANALYSIS OF COMUNITY DEVELOPMENT PROGRAM AT PT. TOYOTA MOTOR MANUFACTURING INDONESIA

Abstract

One important program in CSR (Corporate Social Responsibility) is community development. Community development from PT Toyota Motor Manufacturing Indonesia (TMMIN) has four pillars, namely Social Contribution, Educational Development, Economic Development, and Environmental and Health Development. This research aims to describe the overall community development activities of PT TMMIN. This research found that the community development of PT Toyota Motor Manufacturing Indonesia has all aspects contained in corporate social responsibility, but does not have all aspects of community development. Therefore the practice that occurs in the field is not in accordance with the theory. The analytical method used in this study was descriptive qualitative while the observation and in-depth interviews method was used to collect data.