Abstract:
This study aims to find out: the Dominant Factors of Foreign Brand T-Shirt
Purchase Intention among Youth Consumer. This research is using a quantitative
approach. Data collection used in this study is questionnaire method. The sample
in this study amounted to 81 people and used a non-probability method. Test the
validity of using construct validity and reliability test using Cronbach Alpha. Data
analysis using factor analysis. The results found that two factors which exclusive
product and product quality. This research has an implication for the local t-shirt
brand that should be paying attention for their quality and uniqueness of product.
