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THE ANALYSIS FACTORS INFLUENCING IN ONLINE IMPULSE BUYING BEHAVIOR IN TOKOPEDIA: A CASE OF JAKARTA

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dc.contributor.author Sanjaya, Yustinus Kevin
dc.date.accessioned 2022-10-25T02:48:50Z
dc.date.available 2022-10-25T02:48:50Z
dc.date.issued 2018
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/10330
dc.description.abstract Purpose  The purpose of this study focus to discover the relations within e-store content, e-store design, e-store navigation, shopping enjoyment, impulsiveness, browsing, impulse buying behavior who have experienced bought in Tokopedia. Design / Methodology / Approach  This study used SEM (Structural Equation Model) quantitative method to analyze the results. Researcher distributed questionnaire by online to collect primary data. This research involved 202 Tokopedia users in Jakarta as the respondent. Findings  The result shows that shopping enjoyment has a significant influence towards impulsiveness. This study also found that shopping enjoyment has a significant influece towards browsing. The last, this study underpinning that impulsiveness and browsing have significant influences towards online impulse buying behavior. Originality/Value  This research gives better understanding knowledge the role of atmospheric cues toward impulse buying behavior especially in online shopping focuses on Tokopedia users currently living in Jakarta. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Business Administration;015201500062
dc.subject Online shopping enjoyment en_US
dc.subject impulsiveness en_US
dc.subject browsing en_US
dc.subject mpulse buying behavior en_US
dc.subject e-store content en_US
dc.subject e-store design en_US
dc.subject e-store navigation en_US
dc.title THE ANALYSIS FACTORS INFLUENCING IN ONLINE IMPULSE BUYING BEHAVIOR IN TOKOPEDIA: A CASE OF JAKARTA en_US
dc.type Thesis en_US


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