PURPOSE - This study aims to determine whether the independent variables of
ewom, brand credibility and service quality affect brand loyalty with the object of
research, namely Toyota Kijang Innova Zenix.
DESIGN/MET ...
Purposes - This study aims to investigate how well a synergistic dual-narrative
approach, guided by the Elaboration Likelihood Model (ELM), cultivates trust and
aspirations. The study examines YOUR24's content pillars ...
Purpose – This study aims to examine the influence of brand image, price, and
promotion on repurchase intention of Bimoli cooking oil products, with consumer
satisfaction as a mediating variable, particularly during a ...
Purpose
In today’s digital era, many Micro Small and Medium Enterprises (MSMEs)
depend on online tools to develop their business, and some others have made it their
key strategy. With the trend in the market to shift ...
Purpose – This study aims to analyze the effect of quality, quantity, and credibility
of electronic word-of-mouth (e-WOM) on purchase intention and consumer
purchasing decisions in the context of video commerce, with a ...
This study investigates the Kopi Kenangan mobile application in Greater
Jakarta to assess how personalization, ease of use, and usefulness affects consumer
purchase intentions. The necessity for companies to improve ...
PURPOSE - This study aims to analyze The Factors That Influence The Behaviour
of User Gopay in Digital Payments that include personal innovativeness, digital
literacy, social influence, and user behavior.
DESIGN/METHO ...
Purposes - The purpose of this study is to identify the elements of a guest's stay
at The Mandarin Oriental, Jakarta Hotel that might influence hotel occupancy rates and encourage guests desire to return in the ...
Making a TB. Sinar modern through digitization is a crucial step in increasing business efficiency and speed in the technological age. The goal of this research is to investigate strategies for transforming conventional ...
The thesis entitled “Factors Influencing Customers’ Revisit Intention to Tanjung
Lesung Resort” was written by Yasmine Shaliha Annisavia, Student ID 015202100055,
with advisor Suresh Kumar, S.T., M.Si.
Tanjung Lesung, ...
This study examines The Role of Financial Literacy, Government Support, and
Fintech Adoption in Improving Access to Finance and Economic Performance in
Indonesia’s Traditional Markets. Traditional market vendors face ...
Purpose - This study examines the impact of marketing strategies on business
performance, with a focus on CV Patra Travel.
Design/Methodology/Approach - This study examined CV. Patra Travel using a case
study. Data ...
Abigail, Muhammad Rasyiddin Akbar(President University, 2025)
Purpose: The aim of this study is to analyze the roles of trust, quality,
image, customer satisfaction to increase purchase intention towards real
estate company service.
Methodology: A quantitative method was applied ...
Purpose: The aim of this study is to analyze the roles of social commerce,
electronic word of mouth, rating, and price value in increasing impulsive
buying towards TikTok Shop.
Methodology: A quantitative method was ...
The study analyzes the "Analysis of Internal and External Environment in
Determining Competitive Marketing Strategy at Power Puff Petak Enam." The
study's primary goals are to assess how competitive marketing techniques ...
Purpose: This research aims to analyze the influence of leadership, work discipline, work environment and work motivation at the company PT Jababeka Infrastruktur (Water Treatment Plant) Cikarang
Design, methodology, and ...
Purpose: This study examines the impact of brand image, price, product quality, and word of
mouth (WOM) on purchasing decisions for Jiniso Jeans. The research analyzes how these
factors influence consumer behavior and ...
Purpose – This research aims to determine what kind of actors behind influence customer
loyalty using digital wallets in Indonesia theories that are waiting to escape from ease of
use, sales promotion,security, e-service ...
Suhendra, Andreas Yulianto(President University, 2025)
Purposes – Tiket.com is a pioneer of online travel agents (OTA) in Indonesia which
was founded in 2011. This study aims to determine which factors influence the
repurchase interest of Tiket.com users.
Design/Methodolo ...
D'ark fishery was founded in 2021 as a start-up business project and placed in
Bekasi, West Java. there was four members originally but as of now it is managed by
Kristoforus Jorida as it's sole owner. The company ...