• IMPACT OF INCENTIVE CHANGES ON CUSTOMER RETENTION: A COMPARATIVE STUDY OF 10% DISCOUNT VS. POINT SYSTEM AT ZOYA JABABEKA 

  Nurmaida, Wida (President University, 2024)

  Purpose - This study evaluates at how changing from a 10% discount incentive to a point system affects customer loyalty and buying behaviour at Zoya Jababeka. Furthermore, it aims to examine the impact of new incentives ...
• EXAMINING LOGISTICS AND E-SECURITY TO ENHANCE CUSTOMER SATISFACTION, TRUST, AND LOYALTY: A STUDY IN THE GREATER JAKARTA ECOMMERCE PLATFORM SECTOR 

  Fadillah, Fahmi (President University, 2024)

  Purpose - E-commerce plays a big role in Indonesia's digital economy. However, the problem is that the level of loyalty of e-commerce users is not commensurate with the growth of e-commerce users, so total revenue from ...
• THE INFLUENCES OF BRAND AMBASSADOR, BRAND AWARENESS, BRAND IMAGE MEDIATED BY BRAND LOYALTY ON NUSHI-NUSHI REPURCHASE INTENTION 

  Saputera, Gerald Raya (President University, 2024)

  Purpose - This research aims to examine the impact of brand ambassador, brand awareness, brand image mediated by brand loyalty on Nushi-nuhsi repurchase intention user in Greater Jakarta. Design/Method - Data was collected ...
• FACTORS INFLUENCING VEGETABLES AND FRUIT PURCHASE ON E-COMMERCE PLATFORMS IN JAKARTA 

  Sirait, Anatasya Marcelina (President University, 2024)

  Purpose: This study examines behavioral factors influencing consumer purchases and marketing methods to increase marketers' understanding and engagement with their target audiences. These factors examine convenience, ...
• THE IMPACT OF EMPLOYEE ENGAGEMENT AND SHIP ENVIRONMENT ON JOB SATISFACTION AND EMPLOYEE LOYALTY: A CASE STUDY AT PT.XYZ 

  Zafirah, Elga Deliana (President University, 2024)

  The purpose of this study is to explore the variables that influence employee loyalty in PT. XYZ. With the focus on employee engagement, ship environment, and job satisfaction in the finding to address the issue ...
• EXAMINING THE INFLUENCE OF SERVICE QUALITY, PRICE, TRUST, AND GUEST SATISFACTION TO BOOKING INTENTION ON BOOKING THROUGH ONLINE TRAVEL AGENCY (OTAs) : A STUDY IN GREATER JAKARTA AREAA 

  Dirny, Shella (President University, 2024)

  Purpose – This research aims to examine the Influence of Service Quality, Price, Trust, and Guest Satisfaction to Booking Intention on Booking through Online travel Agency (OTAs) in Greater Jakarta. Design/Method – This ...
• EXAMINING THE INFLUENCE OF SERVICE QUALITY, BRAND IMAGE, AND PRICE TO LOYALTY ON ALFAGIFT MEDIATED BY CUSTOMER SATISFACTION: A STUDY IN GREATER JAKARTA AREA 

  Ilat, Serenity Stansia Gabriella (President University, 2024)

  Purpose - This research aims to examine the influence of service quality, brand image, and price toward customer loyalty mediated by customer satisfaction on Alfagift users in Greater Jakarta. Design/Method - This study ...
• UNVEILING STRATEGIES IN MURAL CREATION FOR DESTINATION BRANDING IN TANJUNG PINANG 

  Samudra, Lidya (President University, 2024)

  The objective of this study is to analyze the strategies employed in the creation of murals in Tanjung Pinang and to examine the involvement of the Pentahelix model in these projects. This research is grounded in the ...
• THE ROLE OF CSR, E-WOM, TRUST, AND BRAND IMAGE TOWARD PURCHASE INTENTION: A CASE OF COSMETIC CUSTOMERS OF WARDAH AT GREATER JAKARTA 

  Putri, Wilona Youva Zakia (President University, 2024)

  Purposes – The purpose of this study is to analyze the customer purchase intention towards Wardah’s brand. Design/Methodology/Approach – A quantitative method was used in this study. The data was collected through an ...
• THE INFLUENCE OF TOURISM DESTINATION CONTENT ON TIKTOK ON INDONESIA’S TOURISM VISIT INTENTION (SURVEY ON INDONESIA) 

  Kurniawan, Angeline Khanti (President University, 2024)

  Purpose - This research aims to examine The influence of tourism destination content on TikTok on Indonesia’s tourism visit intention (survey on Indonesia). Design/Method - Data was collected through a survey of 305 ...
• THE EFFECT OF SECURITY, INFORMATION AVAILABILITY, PRICE, SHIPPING, QUALITY, AND TIME ON CUSTOMER SATISFACTION: A STUDY ON SPASICO CAFE AND MEETINGS 

  Tantorahardjo, Jason Farrel (President University, 2024)

  Purpose - This research aims to examine the influence of security, information availability, price, shipping, quality and time on customer satisfaction among Spasico Cafe and Meetings customers. Design/Method - This ...
• THE INFLUENCE OF PERCEIVED RISK, PERCEIVED EASE OF USE, TRUST AND SECURITY TOWARD INTENTION TO USE ON GOPAY DIGITAL WALLET IN INDONESIA 

  Maulida, Alfira (President University, 2024)

  Purpose – Currently, the number of Internet users in Indonesia is increasing very rapidly. A number of digital wallet applications have been created and are starting to be used by the general public. One digital wallet ...
• ASSESSING THE VIABILITY OF CV. SUN FILTRO INDONESIA: A COMPREHENSIVE FEASIBILITY STUDY AMIDST DECLINE SALES 

  Carissa, Adeline (President University, 2024)

  CV. Sun Filtro Indonesia is a company that has been established since June 6, 2005 in Bekasi which was founded by Sundaya, SE. CV. Sun Filtro Indonesia occupies one main building as a workshop and two other buildings as ...
• THE INFLUENCE OF RETAIL MARKETING MIX STRATEGY (7Ps) ON CUSTOMER PURCHASE DECISION: A CASE STUDY OF MIXUE INDONESIA 

  Prasojo, Elisabeth Audi Lewita Maharani (President University, 2024)

  Purpose - The aim of this study is to determine the influence of seven dimensions of retail marketing mix strategy (7Ps) on customer purchase decisions towards Mixue products in Indonesia. Design/Methodology/Approach - ...
• BUSINESS FINAL PROJECT “TIRAH SUMULUR” 

  Pradipta, Pandu Krisna (President University, 2024)

  “Tirah Sumulur” is a startup business that operates in the women's clothing retail sector which has motifs and models that follow current design trends which are popular with teenage girls and adult women. Tirah Sumulur ...
• THE EFFECT OF VIRAL MARKETING, PRICE PERCEPTION, TRUST AND LIFESTYLE ON PURCHASE DECISION (CASE STUDY: MIXUE JABODETABEK) 

  Safihra, Yunika Dinda (President University, 2024)

  This study analyzes The Effect of Viral Marketing, Price Perception, Trust & Lifestyle on Purchase Decision. The research method employed is a survey using questionnaires distributed to respondents who are consumers of ...
• BUSINESS REPORT DESSERT “BLESSED KITCHEN” 

  Manurung, Ronatama (President University, 2024)

  Salah satu kategori makanan atau cemilan yang populer dan banyak digemari khususnya di kalangan anak muda adalah Dessert. Sebagian besar dessert disajikan dalam bentuk cup atau box bening dan bisa langsung disajikan ...
• THE DETERMINANT FACTORS OF STUDENTS’ DECISION TO STAY IN THE STUDENT HOUSING 

  Zhang, Shuo (President University, 2024)

  Most university students graduate from middle school and take their first steps in independent life, and their living space plays a big role in their personality and worldview development. Universities consider various ...
• FINAL PROJECT ARAKATA COFFEE 

  Gustama, Genspark Randy (President University, 2024)

  Coffee is a ubiquitous drink in the world. Indonesia is one of the coffee-producing countries because of its climate and high altitude, which are sufficient habitats for coffee growth. The growth rate of the coffee ...
• STRATEGY TO INCREASE HOTEL VISITORS AFTER THE COVID-19 PANDEMIC 

  Pratama, Fiqri Budi (President University, 2024)

  Background/Purpose: This study analyzes the implementation of marketing communications to maintain hotels and increase visitors after the Covid-19 pandemic or what is commonly called the new normal Design/Methodology/Approach: ...

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