• BUSINESS REPORT OF GENOVA’S CAKE 

  Kartawaria, Filbertha Nathania (President University, 2023)

  Gift-giving is a worldwide culture around the world. It is an activity where somebody gives a gift to another person, family, and/or institution on a special occasion or as a way to show gratitude. The safest and most ...
• ANALISIS PENERAPAN BUSINESS MODEL CANVAS (BMC) PT. GHEWANTIKA KONSTRUKSI 

  Kartaraharja, Bunga Azwanti (President University, 2023)

  Tujuan Penelitian ini bertujuan untuk menganalisis 9 elemen, yaitu Customer Segments (Segmentasi Konsumen), Value Proposition (Proposisi Nilai Konsumen), Channels (Saluran), Customer Relationship (Hubungan Konsumen), ...
• PENGARUH INFLUENCER REVIEW, CUSTOMER REVIEW, BRAND REPUTATION, BRAND TRUST, DAN BRAND ATTITUDE TERHADAP PURCHASE INTENTION PRODUK SOMETHINC 

  Emmanuelle, Richelle Kannitha (President University, 2023)

  Tujuan - Tujuan dari penelitian ini adalah untuk mengetahui apakah influencer review, customer review, brand reputation, brand trust, dan brand attitude berpengaruh signifikan terhadap purchase intention produk ...
• THE FACTORS THAT INFLUENCE THE PURCHASE INTENTION OF CINEMA TICKETS ON THE TIX ID 

  Hermawan, Eka Rizki (President University, 2023)

  Purpose - This research aims to analyze the success factors of the TIX ID application from the point of view of its customers so that it can be imitated or used as a lesson by other competitors, this research uses TAM ...
• THE ANALYSIS AND CREATION OF PROMOTIONAL AND BOOKKEEPING STRATEGIES FOR LUCKY TEXTILE CIBINONG 

  Grishma (President University, 2023)

  Background/Purpose – This study analyses the Promotional and Bookkeeping activities of Lucky Textile. The aims is to automate Bookkeeping activities and increase sales by using Online Promotion. Design/Methodology/Approach ...
• IMPORTANCE AND PERFORMANCE OF 3A’S (ATTRACTION, ACCESSIBILITY, AND AMENITIES): A CASE STUDY OF TAMAN WISATA ALAM GUNUNG PAPANDAYAN, INDONESIA 

  Yusuf, Ryan Firdaus (President University, 2023)

  Purposes – Taman Wisata Alam Gunung Papandayan is a natural tourist attraction located in Garut Regency, West Java. This study aims to determine which performance needs to be improved by using the 3A's concept (Attraction, ...
• THE INFLUENCE OF PRICE, PRODUCT QUALITY, AND SERVICE QUALITY ON PURCHASE DECISION OF SW PRODUCT AS MEDIATED BY CUSTOMER SATISFACTION: CASE STUDY OF TIKTOK SHOP 

  Putri, Avrilia Zulisna (President University, 2023)

  Aims - The purpose of this research is to find out the significant influence of price, product quality, and service quality towards customer satisfaction. The purpose of this research is also to find out the significant ...
• ENHANCING CORPORATE IMAGE THROUGH CORPORATE SOCIAL RESPONSIBILITY IMPLEMENTATION: A CASE STUDY OF KLINIK KELUARGA BUNDA KLAPANUNGGAL 

  Dzikra (President University, 2023)

  Purposes – Klinik Keluarga Bunda Klapanunggal is a primary healthcare services Located in Klapanunggal, West Java. This study aims to examine the successful implementation of CSR in maintaining the image of Klinik Keluarga ...
• IMPULSE BUYING BEHAVIOR DURING COVID-19 PANDEMIC IN JABODETABEK 

  Yubelian, Hanna Cherly (President University, 2023)

  Purpose - Providing deeper knowledge regarding the retail business is the research’s purpose. This research aims to find out the relation of fear, shopping convenience, resource availability, social media, and Covid-19 ...
• THE PUSH AND PULL FACTORS OF INDONESIAN TOURISTS’ DECISION TO TRAVEL ABROAD AFTER THE COVID-19 PANDEMIC 

  Ratnakanya, Btari Avisha (President University, 2023)

  Purpose - This research aims to determine the factors behind Indonesian tourist decision to travel abroad after the COVID-19 Pandemic based the push and pull factors theories that are wanting to escape from daily routines, ...
• IMPACT OF SOCIAL MEDIA ON MEETING ROOM REVENUE: A CASE STUDY OF GRAND ZURI JABABEKA 

  Sinaga, Dewi Veronika (President University, 2023)

  Purpose This research aims to examine the potential of meeting rooms at the Grand Zuri Jababeka Hotel by assessing the income related to the condition of the Grand ZuriJababeka Hotel and finding out the problems or ...
• POST PANDEMIC ERA OF OFFLINE STORE IN GREATER JAKARTA: A MARKETING MIX RETAIL PERSPECTIVE 

  Hutomo, Vishella Primadani (President University, 2023)

  Purpose - This study aims to determine the factors that influence customer purchase decision in offline store of Greater Jakarta citizen. Design/methodology/Approach - This research uses quantitative research with 7Ps ...
• THE ROLE OF BRAND IMAGE IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE DECISION: A CASE STUDY OF A LOCAL FASHION BRAND 

  Kusuma, Dewa Made Adi Pranayanata (President University, 2023)

  Purpose - The purpose of this research is to find out what are the variables that influence the purchasing decisions of the fashion brand’s customers. The variables that were analyzed included price, product quality, ...
• PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN TOKO KELONTONG SRC KENEDY PEMATANG SIANTAR 

  Situmorang, Horasman M. Kolek P. (President University, 2023)

  Penelitian ini berujuan untuk mengetahui pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Toko Kelontong SRC Kenedy Pematangsiantar. Penelitian ini menggunakan metode kuantitatif. Instrumen pengumpulan ...
• FINANCIAL STATEMENT ANALYSIS OF PT PERTAMINA (PERSERO), 2017-2021 

  Richard, Kenny (President University, 2023)

  This study aims to analyse PT Pertamina's (Persero) financial statements from 2017 to 2021 in order to evaluate its financial performance using financial ratios. The secondary data that used in this study are publicly ...
• A STUDY OF HOTEL PASSENGER FLOW AMONG VIP CUSTOMERS AT TONGLIAO HOTEL: EXPLORING THE INFLUENCE OF HOTEL SERVICE AWARENESS, CONSUMPTION POWER, AND CONSUMPTION DESIRE 

  Li, Shitong (President University, 2023)

  This study examines the relationships between service awareness, consumption power, consumption desire, and their effects on hotel passenger flow. Findings indicate significant influences on guest behavior and decisions ...
• RISK MANAGEMENT DURING THE IMPLEMENTATION GRAND BALLROOM CARPET CHANGING PROJECT: A CASE STUDY OF FOUR SEASONS HOTEL JAKARTA 

  Hutahaean, Kristine Romanna Murni (President University, 2023)

  Purpose This research aims to analyze the risk that occurred when the Grand Ballroom carpet changing project was held on sales banquet revenue in ten days (16 - 20 December 2022 and 29 December 2022 - 02 January ...
• UNDERSTANDING THE INFLUENCE OF ACEHNESE CULTURE ON MANAGING BUSINESS PERFORMANCE IN LHOKSEUMAWE 

  Adha, Muhammad Luthfi (President University, 2023)

  Acehnese people held onto their tradition and culture in every part of their lives, including when conducting business. It influences the way they manage their business which results in an influence on their business ...
• INCREASING TOURISM WITH SOCIAL MEDIA TIKTOK AFTER COVID-19 

  Fajriyah, Lulu (President University, 2023)

  Indonesia is an archipelagic country rich in natural resources, culture, and human resources. Indonesia's abundant and attractive wealth makes tourists lured to visit tourist areas in Indonesia. Tourism is the main sector ...
• ANALYSIS STRATEGIC FRAMEWORK AND IMPLEMENTATION DIGITAL MARKETING FOR RESTAURANT BUSINESS IN CIKARANG: CASE STUDY OF HAPPY CHINESE FOOD 

  Kamila, Adinda Ayu Faiza (President University, 2023)

  Background/Purpose – This Study problems is Happy Chinese Food profits obtained through offline stores are relatively small and sometimes cannot cover the operational costs that must be incurred. The purpose is to help ...

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