2013

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THE EFFECT OF CORPORATE IMAGE AND SALES PROMOTION ON CUSTOMER LOYALTY (A CASE STUDY OF CARREFOUR IN CIKARANG)

Yuanyuan, Liu (President University, 2013)

In today’s competitive business world, customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to ...
DESCRIPTIVE ANALYSIS ON THE PURCHASING INTENTION OF CHINESE ONLINE CUSTOMERS

Long, Chen (President University, 2013)

The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. The Internet has added a new dimension to the traditional nature of retail shopping. The ...
IMPACTS OF STORE ATMOSPHERE TOWARD CONSUMERS’ RE-PURCHASING INTENTION A SURVEY OF NAGA PASAR SWALAYAN JATIWARINGIN

Kurniawan, Mochamad Tritiya (President University, 2013)

Modern retail business continues to expand in Indonesia is a very promising market. Start from middle-low class retail store until middle-high class retail store. The focus of the skripsi is about influences of Store ...
THE INFLUENCE OF CONSUMERS TRUST LEVEL AND PERCEIVED RISK TOWARDS THE ONLINE PURCHASE DECISION OF JERSEY ON THE WEBSITE WWW.ORIONJERSEY.COM

Louis, James (President University, 2013)

This research purpose to know the influence of consumer trust level and perceived risk towards online purchase decision on the website www.orionjersey.com. The sample method that used in this research is nonprobability ...
MOVING RETAIL SHOPPERS FROM IN-STORE TO ONLINE: A CASE STUDY OF TAOBAO WEBSITE

Danfeng, Jin (President University, 2013)

Nowadays, the convenience network with the high speed development, not only expand the horizons of people, but also enormous help for people’s life. Based on this reason, in order to adjust to the development of network, ...
FACTORS INFLUENCING CUSTOMERS’ PURCHASE THROUGH E-COMMODITY PURCHASE IN INDONESIA

Xunjian, He (President University, 2013)

This research is about factors influencing customers’ purchase through e- commerce commodity purchase in Indonesia. Nowadays the speed of technology development is more than image. Technology is changing everything, including ...
THE EFFECT OF CORPORATE IMAGE AND SALES PROMOTION ON CUSTOMER LOYALTY (A CASE STUDY OF CARREFOUR IN CIKARANG)

Yuanyuan, Liu (President University, 2013)

In today’s competitive business world, customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to ...
BUSINESS PLAN FOR NEST HOUSE

Farida, Mariana (President University, 2013)
INDONESIA RETAIL MARKET: IT'S POTENTIALS AND CHALLENGES FOR FOREIGN RETAIL COMPANIES

Xiaolei, Meng (President University, 2013)

In the past five years, the economy of Indonesia has been growing so fast, meanwhile, the income of residents are also increasing, and people have more money to afford what they want. In addition, some good policies have ...
RESEARCH OF HUMAN RESOURCES MANAGEMENT ISSUES A CASE STUDY OF PT. JULONG OIL AND PT. D&C ENGINEERING

Fei, Xie (President University, 2013)

With the continuous development of China's market economy, the increasingly fierce market competition, human resources as the most dynamic, the most promising most profitable strategic resources, become the dominant factor ...
COMPANY ANALYSIS “LOCAL BRAND”

Octavia, Yessy (President University, 2013)
THE COMPARISON BETWEEN THE LEVEL OF CUSTOMER EXPECTATION AND SERVICE QUALITY AT STARBUCKS COFFEE CITYWALK LIPPO CIKARANG

Marviana, Amanda (President University, 2012)

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