• FACTORS INFLUENCING THE CONVENIENCE STORE LOYALTY: THE CASE OF GREATER JAKARTA 

  Algustav, Maulana Zaki (President University, 2022)

  Title: Factors Influencing the Convenience Store Loyalty: The Case of Greater Jakarta Purpose: This research aims to examine the factors that might affect consumer loyalty at the convenience store by taking the case of ...
• BUSINESS STRATEGY DEVELOPMENT OF WARUNG 10 RIBUAN FUNDRAISING 

  Yuwandinta, Evani Mayfrizsky (President University, 2022)
• EXAMINE FACTOR INFLUENCING SATISFACTION AND LOYALTY OF DIGITAL BANKING 

  Kenlie, Felix (President University, 2022)

  Purpose: Current study aims to provide more understanding the influences of service quality, system quality, and security assurance towards the customer satisfaction as mediating variable and customer loyalty on digital ...
• FOOD AND BEVERAGE BUSINESS: BEYOND EXCELLENT MANAGEMENT 

  Ibrahim, Aurel Khaled (President University, 2022)

  The changing business environment causes food and beverage business to grow and evolve, yet it is facing an unprecedented set of challenges. The human population is predicted to incrase massively in the future, while food ...
• UTILIZING DIGITAL MARKETING FOR BUSINESS 

  Aghla, Muhammad Ziyad (President University, 2022)

  The internet has become an essential thing for humanity. It has increased productivity, opened up new opportunities, and changed how we do daily life activities. Because of the Internet, there are many new things, such as ...
• FUNDAMENTALS OF DIGITAL MARKETING: SOCIAL MEDIA MARKETING FOR BUSINESS 

  Azizah, Syfa Aulya (President University, 2022)

  Recently, businesses have begun to embrace social media technologies in order to market their products and services via social media platforms due to the expanding trends of internet usage and social media engagement. ...
• SOCIAL MEDIA MARKETING 

  HARTONO, CLARISA LIVIA (President University, 2022)

  The world is getting limitless when it comes to accessing information and connecting with people all around the world. Social media is one of the means of the link. Information on social media is a real-time and quite large ...
• WHEN GREEN PERSPECTIVE PLAY A ROLE IN BEAUTY PRODUCTS THROUGH ONLINE SHOPPING DURING COVID-19 ERA 

  Zayyaan, Salsabiila Thifaal (President University, 2022)

  Purpose – The purpose of this study focuses on the influence of green perspectives which are Environmental Knowledge, Peer Influence, and Green Packaging to buy beauty products in mediating on Green Purchase Intention ...
• SOCIAL MEDIA AS A MARKETING TOOL - A STUDY ON FACEBOOK 

  Hearty, Gracia Febresha (President University, 2022)

  Facebook has grown to become the world's largest communication network and the most potent advertising platform ever. It has given the phrase "social media" a whole new meaning. Social media is an excellent tool for spreading ...
• RESILIENCE OF TOURISM ENTERPRISES AND MECHANISM UNDER THE IMPACT OF COVID-19: A CASE STUDY OF CTRIP 

  Long, Chen (President University, 2022)

  There is no doubt that all industries have been greatly affected by the pandemic. Tourism has been particularly hard hit. In the process of tourism, natural disasters, epidemics, terrorist events, political instability and ...
• INOVASI TERBARU DALAM DUNIA JASA KECANTIKAN WAJAH “WIN HOME BEAUTY CARE” 

  PAWESTRI, WINANDA WULAN (President University, 2022)
• Implementasi Sistem Penjualan Online Berbasis ECommerce pada Usaha Mikro Ayu Snack 

  Suryaningsi, Eka Ayu (President University, 2022)

  Ayu Snack merupakan salah satu usaha yang sudah berjalan dibidang kue kering. Ayu Snack memiliki toko ritel dan tempat produksi. Untuk produksi, Ayu Snack memproduksi 7 jenis makanan ringan seperti pastel bawang, pastel ...
• A STRATEGIC ANALYSIS OF THE SPECIALTY COFFEE BUSINESS IN BEKASI A CASE STUDY OF KOPI KATAKITA TAMBUN 

  MUSDYANTO, JANITRA EVAN (President University, 2022)
• FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI KONSUMEN WANITA DI JABODETABEK TERHADAP PRODUK KECANTIKAN MELALUI SITUS SOCIOLLA 

  Laurent, Ernest (President University, 2022)

  Tujuan - Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat beli di toko daring Sociolla. Berdasarkan data yang didapatkan dari iprice menunjukkan bahwa urutan dan jumlah pengunjung situs bulanan ...
• OMNICHANNEL AND SHOPPING INTENTION AMONG GRAMEDIA GO CUSTOMERS IN GREATER JAKARTA 

  ROMIKO, FELICIA MAGDALENA (President University, 2022)

  Purpose – This study aims to confirm the influence of consistency, flexibility, and personalization on perceived risk directly and shopping intention indirectly, also habit, hedonic motivation, personal innovativeness, ...
• Factors Affecting the Enterprise Development: The Research on the Operation Mode of Successful Enterprises in China 

  Kuang, Di (President University, 2022)
• INFLUENCE OF FOOD SAFETY AND PRICING STRATEGY TOWARDS CUSTOMER BEHAVIOR DURING COVID-19(SURVEY OF HAIDILAO HOT POT IN CHINA) 

  Ding, Jipeng (President University, 2022)

  Purpose-The purpose of this study is to explain the changes in consumer behavior observed in the catering industry in China during COVID-19, and to use the influencing factors and considerations of food safety and price ...
• THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL ATTITUDE, FINANCIAL SOCIALIZATION, AND FINANCIAL BEHAVIOR TOWARDS FINANCIAL WELL-BEING: A CASE OF YOUNG GENERATION IN GREATER JAKARTA 

  PUSPITASARI, DIAN (President University, 2022)

  Purpose – The purpose of this study is to find out the influence of financial literacy, financial attitude, financial socialization, and financial behavior towards financial well-being. Design/Methodology – The method of ...
• PROMOTING BUSINESS TO THE NEXT LEVEL WITH SOCIAL MEDIA MARKETING 

  Rayadi, Devira Azzahra (President University, 2022)

  In this digital era where everyone can access any information in a snap of fingers just by a few clicks and people are competing with one another to have an online persona, advertising is also going through a shift. The ...
• COMPARATIVE STUDY TIKTOK AND INSTAGRAM ADS ON BRAND AWARENESS, BRAND ATTITUDE, AND PURCHASE INTENTION MODERATED BY AGE AND GENDER 

  Monica, Zefanya Ezya (President University, 2022)

  Purpose: This study aims to determine the comparison between Ads on Instagram and Ads on TikTok on Purchase Intention, Brand Awareness, and Brand Attitude. Design/methodology/approach: This study is a quantitative study ...

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