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Browsing 2022 by Issue Date

Browsing 2022 by Issue Date

Now showing items 1-20 of 37

UNDERSTANDING THE ROLE OF RETAIL STORE COMMUNITY AND ITS IMPACT ON STORE COMMITMENT: A SURVEY OF SUPERMARKET CUSTOMERS IN GREATER JAKARTA

SIHALOHO, NATHASYA EMMANUELA (President University, 2022)

Purpose - The large number of supermarkets spread throughout Indonesia creates intense competition and demands retailers to continue to innovate in order to maintain sustainable and remain profitable, one of which is by ...
THE INFLUENCE OF TANGIBILITY, RELIABILITY, RESPONSIVENESS, ASSURANCE, AND EMPATHY ON E-WOM MEDIATED BY CUSTOMER SATISFACTION AND REVISIT INTENTION (A SURVEY AT LOCAL COFFEE SHOP IN SOUTH JAKARTA)

NOVIANTI, SILVIA DEVI (President University, 2022)

Purpose – The expansion of local coffee shops in Indonesia, especially in the South Jakarta area, is growing. Rivalry among coffee shops to satisfy and gain customer recommendations is important. Therefore, this study aims ...
THE INFLUENCE OF SOCIAL MEDIA USAGE TOWARDS FINANCIAL KNOWLEDGE IN AFFECTING INVESTMENT INTENTION: A CASE IN INDONESIA STOCK MARKET

RIANI, ADELYA SAVINA (President University, 2022)

Purpose – The purpose of this study is to find out the influence of social media usage towards financial knowledge in affecting investment intentions in the Indonesian Stock Market. Design/methodology/approach – This ...
BEHAVIORAL INTENTION IN USING FOOD DELIVERY APPLICATIONS (FDAs): A SURVEY OF FDA USERS IN GREATER JAKARTA

HAMKA, AMANDA SOFIE RANIA (President University, 2022)

Purpose – With the increase of FDAs business in Indonesia, it opens up opportunities for other competitors to get involved in this industry. The purpose of this study is to identify the factors which influence behavioral ...
THE ROLE OF QUALITY AND PRICE PERCEPTION DURING COVID-19 PANDEMIC ERA: FROZEN MEAT ONLINE SHOPPING

Fathurrahman, Rizqi (President University, 2022)

Purpose - The purpose of this study focuses on the effect of perceived price, perceived quality, and purchase intention the on purchase decision to buy frozen meat products through online shopping during the COVID-19. D ...
FINAL PROJECT OF DELICIUS PORK

Margareta, Erika (President University, 2022)

Delicius Pork is a brand engaged in the culinary specialization located in Bekasi. All products sold use fresh pork as the main ingredient. The main menu that Delicius Pork has is Pork Ribs BBQ. Besides that, other menus ...
AN ANALYSIS OF THE CUSTOMER’S REASON FOR PURCHASING BTS MEAL IN GREATER JAKARTA

Putri, Sabrina Eka (President University, 2022)

Purpose This paper examined of the customer’s reason for purchasing BTS Meal in Greater Jakarta. Design/methodology/approach This study uses the qualitative case study methodology with a purposive sampling technique. ...
The Importance of Social Media as The Lates Marketing and Communications

Salsabilla, Marsyhaditya (President University, 2022)

Social media nowadays has become the best choice for communicating with customers effectively. This insight aims to describe how social media plays a vital role in marketing and making strategies for communicating with ...
AN ANALYSIS OF TECHNOLOGY ACCEPTANCE MODEL MEDIATED BY INTENTION TO USE ON THE ACTUAL FINTECH USE IN INDONESIA

Wijaya, Gracella Aprilia (President University, 2022)

Purpose – This research’s purpose is to find out the influence of perceived usefulness, perceived ease of use, perceived enjoyment, perceived risk, subjective norms, toward intention to use fintech, and the influence of ...
A COMPARATIVE STUDY OF SOCIAL COMMERCE AND E-COMMERCE TOWARDS FACTORS OF PURCHASE INTENTION MODERATED BY AGE AND GENDER

Dharma, Cokorda Gede Agung Prameswara Satrya (President University, 2022)

Purpose – This research aims to know the differences between social commerce and e-commerce platform towards purchase intention factors with the moderation of age and gender. Design/methodology/approach – This research ...
THE INFLUENCE OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LEMONILO THROUGH THE BRAND IMAGE AS MEDIATING

Rahman, Rani Artsani (President University, 2022)

Purpose 一 This study has a purpose to discover a relationship and understand how the influence of advertising on television and celebrity endorsement with the Lemonilo instant noodle brand image on people's purchase ...
BUSINESS STRATEGY DEVELOPMENT FOR SATE TAICHAN GAUL COMPANY

Ulandari, Dede (President University, 2022)

This study discusses the Sate Taichan Gaul business report. The purpose of this research is to develop a business strategy and expand the Sate Taichan Gaul market. Sate Taichan Gaul is a business unit engaged in the culinary ...
LOYALTY IN THE CASE OF APPLE MUSIC STREAMING

GEANELLA, GLADIES (President University, 2022)

Purpose – Competition on streaming music platforms has caused a decrease in Apple Music subscribers because it’s has emerged that are competitors for Apple Music. Therefore, this study aims to identify the factors that ...
FACTORS AFFECTING CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION: A STUDY OF DINING EXPERIENCE AT THE CAFES IN GREATER JAKARTA

FARIDAH, GINA (President University, 2022)

Purpose – The purpose of this research is to identify the influence of atmosphere and service quality to customer loyalty through customer satifaction as a mediating variable. Design/Methodology/Approach – This research ...
THE IMPACT OF ISLAMIC TOURISM ON THE SATISFACTION OF LOCAL TOURISTS VISITING THE CITY OF PADANG

Verin, Cyntia Yulia (President University, 2022)

Purpose – The purpose of this study is to examine the impact of Islamic tourism intention on local tourists visiting the city of Padang. Design/methodology/approach – This research used quantitative methods. Online ...
BUSINESS PRESENCE ON SOCIAL MEDIA

Tatinia, Cut (President University, 2022)

In today's high-tech environment, many things can be done easily through World Wide Web. The Internet is a library that contains information in the form of text, graphics, sound, and animation in electronic form. Social ...
THE ADVANCEMENT OF SOCIAL MEDIA MARKETING FOR BUSINESS PURPOSES

Siatiman, Reynaldi (President University, 2022)

Social media is essential for marketing and building consumer relationships. The majority of businesses nowadays are beginning to incorporate and embrace social media as their primary marketing tool, due to its reliability ...
Implementasi Sistem Penjualan Online Berbasis ECommerce pada Usaha Mikro Ayu Snack

Suryaningsi, Eka Ayu (President University, 2022)

Ayu Snack merupakan salah satu usaha yang sudah berjalan dibidang kue kering. Ayu Snack memiliki toko ritel dan tempat produksi. Untuk produksi, Ayu Snack memproduksi 7 jenis makanan ringan seperti pastel bawang, pastel ...
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI KONSUMEN WANITA DI JABODETABEK TERHADAP PRODUK KECANTIKAN MELALUI SITUS SOCIOLLA

Laurent, Ernest (President University, 2022)

Tujuan - Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat beli di toko daring Sociolla. Berdasarkan data yang didapatkan dari iprice menunjukkan bahwa urutan dan jumlah pengunjung situs bulanan ...
INFLUENCE OF FOOD SAFETY AND PRICING STRATEGY TOWARDS CUSTOMER BEHAVIOR DURING COVID-19(SURVEY OF HAIDILAO HOT POT IN CHINA)

Ding, Jipeng (President University, 2022)

Purpose-The purpose of this study is to explain the changes in consumer behavior observed in the catering industry in China during COVID-19, and to use the influencing factors and considerations of food safety and price ...

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