• GENERATION Y AND Z GREENWASHING PERSPECTIVES ON RETAIL PRODUCT 

  Biofani, Dema (President University, 2020)

  The purpose of this study is to examine the effect of greenwashing towards purchase intention, which is mediated by green consumer confusion, green perceived risk, and green trust. This research utilizes a quantitative ...
• RESEARCH ON THE DEVELOPMENT OF NATIONAL CULTURAL THEME HOTEL -TAKE XINJIANG TUMARIS HOTEL 

  Xiaohan, Xie (President University, 2020)

  Purpose— Xinjiang‘s hotel industry has developed rapidly, there is no real ethnic cultural themed hotel. Therefore, the development of ethnic cultural theme hotels in Xinjiang has important theoretical and practical ...
• FACTORS INFLUENCING PURCHASE INTENTION IN THE SOCIAL COMMERCE: THE CASE OF MAKEUP PRODUCTS FOR INSTAGRAM USERS IN THE GREATER JAKARTA 

  Febiora, Varas (President University, 2020)

  Purpose 􀂱 The purpose of this study is to give more insight into social commerce, especially Instagram at Greater Jakarta. The study explores factors influencing the Purchase Intention on Instagram, which include Social ...
• FACTORS INFLUENCING CUSTOMER SATISFACTION TOWARDS REVISIT INTENTION IN BUDGET HOTEL (CASE STUDY OF REGENCY HOTEL PRINGSEWU) 

  Khan, Zedy Jennes (President University, 2020)

  Purpose – The purpose of this study is to analyze factor influencing customer satisfaction towards revisit intention in budget hotel. This topic is important to analyze what factor that influencing customer of budget hotel ...
• THE PROBLEM OF ONLINE MARKETING STRATEGIES AND SOLUTION ON 5 STAR HOTEL-ZENGZHOU JINMAO JW MARRIOT HOTEL 

  Tian, Tian (President University, 2020)

  Purpose— With the rapid development of Internet economy, online transactions are gradually changing people's traditional business and consumption patterns. Tourism e-commerce is also developing rapidly, which makes the ...
• THE IMPACT OF COVID-19 PANDEMIC ON THE TRAVEL BEHAVIOR AND DECISION OF CHINESE TOURISTS 

  Yuhan, Lu (President University, 2020)

  Purpose The purpose of this research is to develop an initial understanding and primary evaluation on the changes in travel behavior of Chinese tourists as observed during the past holiday periods of Qingming, May day and ...
• THE INFLUENCE OF PERCEIVED VALUE, PERCEIVED QUALITY, AND SATISFACTION TOWARD BOOKING INTENTION (A CASE OF FAVE HOTEL BRAGA BANDUNG) 

  Ndruru, Erbon Gregorius (President University, 2020)

  Purpose: The purpose of this research paper is to find out the influence of perceived value and perceived quality toward satisfaction and the influence of satisfaction towards booking intention in Fave Hotel Braga ...
• THE ROLE OF PERCEIVED VALUE, BRAND IMAGE, PRICE FAIRNESS, PRODUCT PACKAGING, AND CONSUMERS’ LIFESTYLE ON FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAK IN THE JABODETABEK AREA 

  Chianardi, David Hosanna (President University, 2020)

  Purpose: This research aims to reveal the influence of perceived value, brand image, price fairness, product packaging, and consumers’ lifestyle on frozen food purchase intention during COVID-19 pandemic in the Greater ...
• RELATIONSHIP BETWEEN BUSINESS ETHICS AN ENTERPRISE VALUE (CASE STUDY IN SANLU COMPANY CHINA) 

  Xiaolong, Wang (President University, 2020)

  With the rapid development of China's market economy, fierce market competition has led to the phenomenon of blindly pursuing economic benefits and disregarding corporate social responsibility, especially the frequent ...
• THE INFLUENCE OF DINESERVE ON CUSTOMER SATISFACTION AND PURCHASE INTENTION: A STUDY OF KFC RESTAURANT IN INDONESIA 

  Vallent (President University, 2020)

  Purpose - The purpose of this research is to find out the effect of dineserve on customer satisfaction and purchase intention of KFC Restaurants in Indonesia Design/Methodology/Approach – A quantitative analysis is carried ...
• RESEARCH ON INFLUENCING FACTORS OF CUSTOMER SATISFACTION IN FIVE STAR HOTELS (A CASE STUDY OF ZHENGZHOU CITY IN CHINA) 

  Yuxin, Tian (President University, 2020)

  Purpose The purpose of this research is to analyze the factors influencing customer satisfaction of Zhengzhou five-star hotel. This paper will take service quality, brand image, price as independent variables, and ...
• THE INFLUENCE OF LAND TRANSPORTATION SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION AND IT'S IMPACT ON TOURISM DESTINATION VISIT INTENTION 

  Tambariki, Thimoty Eduardo (President University, 2020)

  Purpose - The purpose of this research is to find out the influence of service quality dimension which are tangible, reliability, and empathy on customer satisfaction and its impact on customer loyalty and revisit intention ...
• THE INFLUENCE OF DESTINATION IMAGE, ELECTRONIC WORD OF MOUTH, AND SATISFACTION TOWARDS REVISIT INTENTION (A SURVEY of DOMESTIC TOURISTS TO BALI) 

  Theniu, Orin Vinaya (President University, 2020)

  Purpose The purpose of this study to find out the influence of destination image, EWOM, and satisfaction towards revisit intention with the relation destination image To satisfaction, destination image to revisit intention, ...
• THE EFFECT OF BRAND IMAGE, TRUST, PERCEIVED PRICE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON STAR HOTEL’S PURCHASE INTENTION IN GREATER JAKARTA 

  Putri, Novita Erika (President University, 2020)

  Purpose – The purpose of this study is to identify the customer purchase intention in the star hotel in Greater Jakarta based on brand image, perceived price, and perceived quality mediated by trust and perceived ...
• THE VALUE OF SERVICE RECOVERY: AN EXPLORATORY STUDY ON RENOVATING HOTEL 

  sahid, Ismail (President University, 2020)

  Purpose – Novotel Bogor Golf resort is starting their big renovation from 2017 unil now and the customer is keep coming while the renovation, and the focus is on MICE guest, the reason that the researcher focus on MICE ...
• FACTORS INFLUENCING MUSLIM MILLENNIALS TRAVEL INTENTION TO HALAL TOURISM DESTINATIONS IN INDONESIA 

  Padilah, Siti Nida (President University, 2020)

  Purpose The objective of this research is to find out the influence of knowledge, religiosity, destination image, and electronic word of mouth towards Muslim Millennials attitude. Then, the influence of Muslim Millennials ...
• FACTORS AFFECTING STUDENT INTENTION TO START A BUSINESS: CASE OF PRESIDENT UNIVERSITY 

  Bongiarto, Jeanny Lorenza (President University, 2020)

  Purpose – The paper reviews the intention of students to start a business. Entrepreneurship education is very important but is not currently rooted positively. The paper aims to determine factors affecting student intention ...
• IDENTITY AND LOCAL WISDOM OF SUNDANESE IN PLANTING RICE AS ECOTOURISM (RESEARCH AT COMMUNITY OF TAJUR VILLAGE AT REGENCY OF PURWAKARTA 

  Octaviani, RianiNur (President University, 2020)

  The purpose of this research is to find out the Identity and Local Wisdom of Sundanese in Planting Rice as Ecotourism at Community of Tajur Village at Regency of Purwakarta. The method used in the study uses ethnographic ...
• THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER SATISFACTION OF GIANT SUPERMARKET TOWARDS CUSTOMER LOYALTY IN JABODETABEK AREA 

  Abdiwijaya, Hannan (President University, 2020)

  Service quality is an expected level of excellence where control over the level of excellence is aimed at meeting customer needs. it can be concluded that service is all activities, actions, performance or benefits which ...
• THE EFFECT OF STORE IMAGE AND PRICE VALUE ON CUSTOMER LOYALTY THROUGH TRUST AND CUSTOMER SATISFACTION IN FAST FASHION INDUSTRY 

  Prabaningrum, Larasati Isti (President University, 2020)

  Purpose: The objective of this study is to find out the effect of store image (merchandise, ambient, design factor and social factor) and price value towards customer loyalty through trust and customer satisfaction in fast ...

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