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Browsing 2020 by Issue Date

Browsing 2020 by Issue Date

Now showing items 1-20 of 75

MODELING INVESTMENT INTENTION THROUGH FINANCIAL LITERACY, PERCEIVED RISK, AND TRUST IN MUTUAL FUNDS (A SURVEY OF MILLENNIAL IN INDONESIA)

Azizunnisa, Farida (President University, 2020)

Mutual fund keeps their positive performance when the economic condition is unstable. The number of mutual fund investors increasing steadily and aligns with the total asset under management (AUM) which also has a good ...
FACTORS INFLUENCING BRAND RELATIONSHIP QUALITY: THE CASE OF LUXURY HOTELS IN JAKARTA

Prasetyo, Astrid Putri (President University, 2020)

Purposes: This research has focused on the effectiveness of brand loyalty program of luxurious hotel brands in Jakarta, the capital city of Indonesia, where business and hospitality are in correlation. Design/Methodol ...
THE INFLUENCE OF BRAND IDENTIFICATION, BRAND AWARENESS AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION, MEDIATING BY BRAND LOYALTY: CASE OF SHOPEE

Simbolon, Jeff Aditya (President University, 2020)

This research purposes are to examine if there is any effect from Brand Identification, Brand Awareness, Customer Satisfaction, Brand Loyalty towards the Repurchase Intention, using the case of Shopee E-commerce ...
BUSINESS PLAN: EXPANSION OF WARKOP MANG BULE

Nugraha, Aditia (President University, 2020)
BUSINESS PLAN OF LOTAN

Wehry (President University, 2020)
BUSINESS PLAN OF JANNATI HALAL HOLIDAY

Rahmatullah, Prayoga (President University, 2020)

Jannati Halal Holiday merupakan perusahan baru yang memulai usahanya untuk fokus pada industri pariwisata. Bukan menjadi rahasia lagi jika Indonesia dikenal dalam kancah dunia international akan berbagai macam keindahan ...
BUSINESS PLAN OF ASHEEQA DECOR

Elissa, Novry (President University, 2020)

Asheeqa decor merupakan bisnis yang bergerak di bidang dekorasi pernikahan yang mengusung konsep privat wedding moslem decoration yang mana kami akan menggunakan Islamic Art dan ornamen-ornamen yang bernuansa Islamic seperti ...
BUSINESS PLAN OF HAIRTEMIS STUDIO

Pandey, Anggelina Anggie Agustina Situmorang (President University, 2020)

Hairtemis Studio run in the haircut industry that offer services dedicated to consistently providing quality over quantity, high customer satisfaction, appropriate and have a certain quality men and woman who have always ...
RENCANA BISNIS DEV CAFFEINE

Nugraha, Devin Nauvaldi (President University, 2020)

“Dev Caffeine” merupakan sebuah usaha yang bergerak dalam bidang coffee and beverage yang mulai beroperasi secara try and error pada tanggal 1 September 2019. Nama “Dev Caffeine” sendiri memiliki arti dev (development, ...
BUSINESS PLAN OF RAHMISS BOUTIQUE

Rahma, Devi Febriyana (President University, 2020)

Indonesia merupakan negara dengan jumlah penduduk muslim terbesar di dunia. Kesadaran masyarakat dalam menjalankan kewajiban agamapun cukup tinggi. Salah satunya adalah kewajiban wanita muslimah untuk menutup aurat yaitu ...
THE USAGE OF SOCIAL MEDIA INFLUENCE BRAND AWARENESS TOWARDS PURCHASE DECISION: THE CASE OF CAFÉ IN JAKARTA

Isca, Chika Ari (President University, 2020)

Purpose: The purpose of this study is to determine the relationship between social media’s ease of use, social media advertising, social media’s usefulness, and brand awareness towards purchase decisions in the culinary ...
BUSINESS PLAN OF MANTOEL.KITCHEN

Algani, Muhammad Farhan (President University, 2020)

MANTOEL KITCHEN is a locally owned fast food outlet that will be positioned as a national franchise with the creative approach. MANTOEL KITCHEN provide a combination of excellent food at value pricing, with interesting ...
BUSINESS PLAN OF NM LASH

Magdalena, Netanya Rut (President University, 2020)

Netanya Rut Magdalena is an profesional lash artist for 3 years in eyelash extension and 2 years in lash lifting. In the course of her career, Netanya had a chance to work for reputable beauty companies where she took ...
INVESTIGATING THE DRIVING FACTORS OF GREEN HOTEL’S VISIT INTENTION IN INDONESIA FROM THE PERSPECTIVE OF GENERATION Z

Hogo, Elsandra Faustina Mabella (President University, 2020)

Purpose This study is conducted to analyze the probable driving factors that can influence visit intention of green hotel. To do that, the researcher would like to find out the significance of influenceof environmental ...
SUSTAINABLE RETAIL STORE IN FASHION INDUSTRY: THE INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER TRUST TOWARD CUSTOMER LOYALTY

Kosasi, Angesti Putri (President University, 2020)

Purpose – The fashion retail store needs some strategies to win the market, such as targeting new customers and sustain the business by having a loyal customer through customer experience. Therefore, the purpose of this ...
BUSINESS PLAN OF SANTIME ICE SHAVE

Kurniawan, Danish (President University, 2020)

Santime Ice Shave merupakan perusahaan yang bergerak di bidang produk inovasi dessert khususnya dessert beku. Santime Ice Shave juga optimis dalam bersaing sebagai merek lokal pendatang baru. Kelebihan dari Santime ice ...
THE EFFECTS OF STORE ATTRIBUTES TOWARDS SATISFACTION AND PURCHASE INTENTION

Hartono, Fidelia (President University, 2020)

Purpose With the tight competition among retailers that causes many retail stores are closing down around the world, not to mention Indonesia, hence there is a need to find ways how not only to sustain from the competition ...
THE INFLUENCE OF TRUST TOWARDS PURCHASE INTENTION MEDIATED BY PERCEIVED RISK IN APPAREL INDUSTRY AT GREATER JAKARTA

Kilah, Haifa Syah (President University, 2020)

Purpose The purpose of this research is to find out the role of trust on customers’ online purchase intention mediated by perceived risk in apparel industry at Greater Jakarta. Design / Methodology / Approach This ...
THE INFLUENCE OF PERSONAL GRATIFICATION, INDIVIDUAL MOTIVATION, AND VALUE CONSCIOUSNESS TOWARDS COUNTERFEIT BAGS PURCHASE INTENTION: A STUDY IN GREATER JAKARTA

Mentari, Indah (President University, 2020)

Purpose  This research aims to discover the influence of personal gratification, individual motivation, value consciousness towards counterfeit bags purchase intention in Greater Jakarta. Design / Methodology / Approach ...
WEBSITE QUALITY AND PURCHASE INTENTION: THE ROLE OF PARTICIPATION, e-WOM, AND TRUST

Stacia, Jessica Cindy (President University, 2020)

Purpose – The purpose of this study is to find out the relationship between Website Quality, Participation, Electronic Word of Mouth, and Trust to Purchase Intention. The independent variables are Website Quality and ...

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