Abstract:
Purpose— Xinjiang‘s hotel industry has developed rapidly, there is no real ethnic
cultural themed hotel. Therefore, the development of ethnic cultural theme hotels in
Xinjiang has important theoretical and practical significance.
Design/methodology— In this paper, qualitative and quantitative research methods
are used to study the development of national culture theme hotel. First of all, it
combs the theoretical knowledge of the theme hotel, collects and studies the research
literature at home and abroad, which lays a theoretical foundation for the development
of the theme hotel. Then, on the basis of the survey and data collection, this paper
uses the method of questionnaire survey to investigate the customers' understanding
and preference for the national culture theme hotel.
The survey result is that compared with ordinary hotels, most customers are more inte
rested in ethnic cultural theme hotels. But I don’t know much about Tumaris Hotel.
Practical Implications— Based on the results of literature research and questionnaire
survey, according to the development status and favorable conditions of Xinjiang
hotel industry, this paper puts forward some suggestions for the development of ethnic
culture theme hotel.
Originality— According to the current situation of theme hotel, the research of theme
hotel is still in the initial stage, and the research on national culture theme hotel is
relatively less. Therefore, under the title of theme hotel development research, this
paper studies in detail the characteristics of national culture theme hotel and why it is
suitable for the development of Xinjiang theme hotel.
