Abstract:
Purpose - This study examines the impact of marketing strategies on business
performance, with a focus on CV Patra Travel.
Design/Methodology/Approach - This study examined CV. Patra Travel using a case
study. Data is gathered using a qualitative approach using observations and interviews.
Findings - The study discovered a favorable relationship between CV. Patra Travel's
performance and its strategic marketing strategies. Profitability, revenue growth, and brand
awareness are all boosted by efficient marketing techniques.
Originality/Value - This paper's research findings will assist some businesses in putting
into practice efficient marketing plans to raise overall business performance.
