THE IMPACT OF MARKETING STRATEGIES ON THE BUSINESS PERFORMANCE OF CV. PATRA TRAVEL (CASE  STUDY OF CV. PATRA TRAVEL)

Azzahra, Qisthi

dc.contributor.author	Azzahra, Qisthi
dc.date.accessioned	2026-02-18T06:11:50Z
dc.date.available	2026-02-18T06:11:50Z
dc.date.issued	2025
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/13670
dc.description.abstract	Purpose - This study examines the impact of marketing strategies on business performance, with a focus on CV Patra Travel. Design/Methodology/Approach - This study examined CV. Patra Travel using a case study. Data is gathered using a qualitative approach using observations and interviews. Findings - The study discovered a favorable relationship between CV. Patra Travel's performance and its strategic marketing strategies. Profitability, revenue growth, and brand awareness are all boosted by efficient marketing techniques. Originality/Value - This paper's research findings will assist some businesses in putting into practice efficient marketing plans to raise overall business performance.	en_US
dc.language.iso	en	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Business Administration;015202100020
dc.subject	Marketing	en_US
dc.subject	Business Performance	en_US
dc.subject	Brand Awareness	en_US
dc.subject	Marketing Strategies	en_US
dc.title	THE IMPACT OF MARKETING STRATEGIES ON THE BUSINESS PERFORMANCE OF CV. PATRA TRAVEL (CASE STUDY OF CV. PATRA TRAVEL)	en_US
dc.type	Thesis	en_US