Abstract:
Purpose: The aim of this study is to analyze the roles of trust, quality,
image, customer satisfaction to increase purchase intention towards real
estate company service.
Methodology: A quantitative method was applied in this study. The data
for this study collected through online questionnaires form. By using
purposive sampling and convenience sampling technique, the questionnaire
filled up by 258 (valid respondents) of people who have use real estate
service. In order to fulfill the goal of this study, an analysis was conducted
utilizing SEM or Structural Equation Model for hypothesis testing using
Smart PLS 3.
Findings: The findings of this study shows that trust, quality, image, and
customer satisfaction contributes to the increasing of purchase intention.
Originality/Value: The originality of this research is that it is the first
research integrating trust, quality, image, customer satisfaction toward
purchase intention of real estate company.
