• APP ( Adin Power Producer ) 

  Saladin, Archie Arman (President University, 2019)
• THE ANALYSIS FACTORS INFLUENCING CUSTOMER LOYALTY MEDIATED BY CUSTOMER HAPPINESS ON STARBUCKS IN GREATER JAKARTA 

  Subiyanto, Ignatius Maria (President University, 2019)

  Purpose ⎯ The aim of this study is to find out the influence of brand, service quality, perceived value, and customer involvement towards customer loyalty which will be mediated by customer happiness. Design / Methodology ...
• FACTORS INFLUENCING INDONESIAN MILLENNIALS LOYALTY TOWARD AIRBNB 

  Prasetio, Kevin Marcelius (President University, 2019)

  Purpose: The objective of this study is to find out the influence of Hospitality Hosting Behavior, Perceived Service Quality, Perceived Risk, Social Authentic Appeal, Economic Appeal, Hedonic Value, Utilitarian Value and ...
• MILLENNIALS ENTREPRENEURIAL INTENTION: INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR BETWEEN ENTREPRENEUR AND NON-ENTREPRENEUR FAMILY BACKGROUND 

  Ayulita, Marsintha (President University, 2019)

  Purpose – The purpose of this study is to determine the factors for millennial before choosing become an entrepreneur and compare entrepreneurial intention of millennial with and without entrepreneurial family background ...
• THE IMPACT OF RAJA AMPAT TRAVEL VIDEO BLOG EXPOSURE THROUGH FAMILIARITY, COGNITIVE AND AFFECTIVE DESTINATION IMAGE TOWARDS INTENTION TO VISIT 

  Nugraha, Mentari Tri (President University, 2019)

  Purpose: The purpose of this research is to find the impact of Raja Ampat travel video blog exposure through familiarity, cognitive and affective destination image towards intention to visit. Design/Methodology/Approach: ...
• THE INFLUENCE OF PAYMENT, PROMOTION, SUPERVISOR, COWORKERS, AND WORKING ENVIRONMENT ON EMPLOYES JOB SATISFACTION AT ARYADUTA BANDUNG HOTEL 

  Ammar, Naufal Taufiq (President University, 2019)

  Purpose -- The purpose of this research is to find the influence of payment, promotion, supervisor, co-workers, and working environment on Aryaduta Bandung Hotel Design/methodology/approach -- This research used multiple ...
• THE INFLUENCE OF SOCIAL FACTORS, MARKETING ACTIVITIES FACTORS AND PERSONAL FACTORS ON PURCHASE DECISION MEDIATED BY PURCHASE INTENTION: A CASE OF MCDONALD’S PRODUCTS IN WEST JAKARTA 

  Januarto, Rido (President University, 2019)

  Purpose : the purpose of this study is investigating the social factors, marketing activities factors, personal factors affecting purchase decision and mediated by purchase intention toward McDonald’s products in West ...
• FACTORS INFLUENCING PURCHASE INTENTION TOWARD HALAL COSMETICS PRODUCT AMONG FEMALE MUSLIM IN ACEH, INDONESIA 

  Hardiyanti, Siti (President University, 2019)

  Purpose – The purpose of this study is to investigate the Attitude and Purchase Intention of halal cosmetics product among female Muslim at Aceh, Indonesia. The independent variables of this research are Halal Knowledge, ...
• THE INFLUENCE OF ONLINE REVIEW TOWARD PURCHASE INTENTION AND BRAND IMAGE AS MEDIATING: A CASE OF SHOPEE INDONESIA 

  Stella (President University, 2019)

  Purpose - This research was conducted to find out the influence of consumer online review on consumer beauty product purchase intention Shopee marketplace in Indonesia. Design - The sampling is use online survey separate ...
• THE PREDICTION OF BANKRUPTCY USING ALTMAN Z-SCORE MODEL: A CASE OF DEPARTMENT STORE LISTED IN INDONESIA STOCK EXCHANGE PERIOD 2012 - 2017 

  Glory, Gracia (President University, 2019)

  Purpose – The purpose of this study is to predict the bankruptcy or financial distress towards retail bankruptcy, especially for retail company which specialised in department store, listed in Indonesia Stock Exchange ...
• PREDICTING THE BANKRUPTCY PROBABILITY OF RETAIL GROCERIES COMPANIES IN INDONESIA BY UTILIZING ALTMAN’S Z-SCORE MODEL 

  Khalisha, Kanya (President University, 2019)

  Purpose - The purpose of this study is predicting the bankruptcy probability of retail groceries company by assessing the overall annual report of retail groceries companies listed in Indonesia Stock Exchange to know the ...
• THE INFLUENCE OF ARGUMENT QUALITY, CREDIBILITY AND PERCEIVED EASE OF USE TOWARDS INDONESIAN TRAVELERS’ USING INTENTION OF TRAVEL VLOG FOR TRAVEL PLANNING 

  Sabilillah, Khansa Fii (President University, 2019)

  Purpose  The purpose of this study is to find out the influence of travel vlog for travel planning towards Indonesian travelers who have experienced using references from travel vlog. Design / Methodology / Approach  ...
• THE FACTOR INFLUENCING PURCHASE INTENTION IN ONLINE E-COMMERCE USING TECHNOLOGY ACCEPTANCE MODEL : THE CASE OF BUKALAPAK. 

  Nugraha, Muhammad Fakhri (President University, 2019)

  Purpose – In this era, developments in the results of shopping technology are no longer carried out in supermarkets, shopping centers, etc. Currently, shopping can also be done online via the internet. There are so many ...
• ANALYZING FACTORS AFFECTING MILLENIAL SELECTION OF FULL-SERVICE RESTAURANT IN MAKASSAR 

  Wijaya, Richard (President University, 2019)

  Purpose: The objective of this study is to find the influence of physical environment quality, service quality and food quality, on experiential value and to customer satisfaction in terms of full – service restaurant ...
• THE INFLUENCE OF 7PS OF MARKETING MIX TOWARDS CUSTOMER PREFERENCE IN CHOOSING THREE STARS HOTEL IN JAKARTA 

  Robin (President University, 2019)

  Purpose – The purpose of this study is to examine the influence of the 7Ps marketing mix which are people, physical evidence, process, price, place, product, and promotion towards customer preference in choosing 3 stars ...
• BALI WEDDING TOURISM HOTEL BRAND MARKETING 

  Xiaojing, Tan (President University, 2019)

  Purpose – This research refers to examine the influences of the preferences of tourists for wedding hotels and the marketing of Bali hotel brands, and how to improve Bali's wedding tourism and hotels. Design/methodolo ...
• BUSINESS PLAN FOR PEMPEK NYUKO 

  Jovani W, Tania (President University, 2019)
• THE INFLUENCE FACTORS OF YOUTH REPURCHASE INTENTION TOWARD LOCAL FASHION BRAND IN INDONESIA 

  Alfiansyah, Thanadia Salamah (President University, 2019)

  Purpose The purpose of this research is to give understanding about local fashion brand to young people in order to choose local than global brands in order to improve repurchase activity of local fashion brand again ...
• THE INFLUENCE OF WEBSITE QUALITY, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION TOWARD IMPULSE BUYING BEHAVIOR AT LAZADA.CO.ID 

  Nurhasanah, Ulfah (President University, 2019)

  Purpose – At present, there are many e-commerce in Indonesia that have sprung up and competed to become the number one e-commerce in Indonesia. One of the famous e-commerce in Indonesia is Lazada.co.id. The purpose of ...
• FACTORS AFFECTING PEOPLE INTENTION ON TAX VEHICLE COMPLIANCE IN BEKASI REGENCY 

  Sandi, Willy (President University, 2019)

  Purpose – The purpose of this research paper is to focus on finding the influence of tax knowledge, tax service, and tax penalty to tax awareness towards tax vehicle compliance Design/ Methodology/ Approach – This ...

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