Abstract:
Purpose: The purpose of this research is to find the impact of Raja Ampat travel
video blog exposure through familiarity, cognitive and affective destination image
towards intention to visit.
Design/Methodology/Approach: This is quantitative research that applied multiple
regressions as a method. The primary data was collected from 217 valid
questionnaires, which consist of 23 construct measurement items from 4 variables,
the willingness to fill the questionnaire, the experience of watching travel video blog
about Raja Ampat, gender, age and occupation. The respondents are coming from
people who have watched travel video blog about Raja Ampat. The data were tested
its validity, reliability, which resulted to be valid and reliable.
Findings: This research found that the exposure of Raja Ampat in travel video blog
through familiarity, cognitive and affective destination image are simultaneously and
individually has a significant influence towards intention to visit.
Originality/Value: This research used the previous study with the title “The Impact
of Destination Exposure in Reality Shows on Destination Image, Familiarity and
Travel Intention” (Mege & Aruan, 2017), this research is believed to be the first
conducted with different location which is Raja Ampat and media which is travel
video blog.
