Abstract:
Purpose The purpose of this study is to find out the influence of travel vlog for travel
planning towards Indonesian travelers who have experienced using references from travel
vlog.
Design / Methodology / Approach This study is a quantitative study that is using
Structural Equation Model (SEM). Non-probability technique which are purposive and
snowball sampling technique were used in this study. The questionnaire consists of
screening questions, demographic questions, and questions related to the variables. The
questionnaire was deployed through online. Finally, the analysis was performed on 218
valid responses from Indonesian travelers who ever watched travel vlog and ever used
references from travel vlog for travel planning.
Findings This study shows that Argument Quality positively influences Perceived
Usefulness, Credibility positively influences Perceived Usefulness, Perceived Ease of Use
positively influences Perceived Usefulness, Perceived Usefulness positively influences
Information Adoption, Information Adoption positively influences Intention to Use.
Meanwhile, Perceived Ease of Use negatively influences Information Adoption.
Research Limitation This study focuses on Indonesian travelers who have experienced
using references from travel vlog.
