THE INFLUENCE OF ARGUMENT QUALITY, CREDIBILITY AND PERCEIVED EASE OF USE TOWARDS INDONESIAN TRAVELERS’ USING INTENTION OF TRAVEL VLOG FOR TRAVEL PLANNING

Abstract

Purpose  The purpose of this study is to find out the influence of travel vlog for travel planning towards Indonesian travelers who have experienced using references from travel vlog. Design / Methodology / Approach  This study is a quantitative study that is using Structural Equation Model (SEM). Non-probability technique which are purposive and snowball sampling technique were used in this study. The questionnaire consists of screening questions, demographic questions, and questions related to the variables. The questionnaire was deployed through online. Finally, the analysis was performed on 218 valid responses from Indonesian travelers who ever watched travel vlog and ever used references from travel vlog for travel planning. Findings  This study shows that Argument Quality positively influences Perceived Usefulness, Credibility positively influences Perceived Usefulness, Perceived Ease of Use positively influences Perceived Usefulness, Perceived Usefulness positively influences Information Adoption, Information Adoption positively influences Intention to Use. Meanwhile, Perceived Ease of Use negatively influences Information Adoption. Research Limitation  This study focuses on Indonesian travelers who have experienced using references from travel vlog.