• INFLUENCE OF CELEBRITY ENDORSEMENT TOWARD PURCHASE INTENTION ON LOCAL COSMETICS: A SURVEY OF FEMALE YOUNG-ADULTS ON WARDAH COSMETICS IN JABODETABEK, INDONESIA 

  Rahmadiani, Sarah Fadillah (President University, 2015)

  Indonesia as the 4th largest-population country in the world, provides appealing opportunities for cosmetics industry. Cosmetics available in Indonesia are both imported and local, thus creating tougher competition. In ...
• THE FACTORS THAT INFLUENCE SUCCESS SUCCESION IN FAMILY BUSINESS A CAS E IN FUJIAN, CHINA 

  ZhiYu, Zou (President University, 2015)

  This research aims to study Factors Influence Success Succession in Family Business: Research Case in Fujian, China. This research studied non-family members within top management, decision making authority, succession ...
• THE ANALYSIS OF SME INTERNATIONALIZATION DEVELOPMENT FASCTORS ( A CASE OF SMEs IN ANHUI ) 

  Qiaoqin, Zhou (President University, 2015)

  Now days, SMEs internationalization has become the enterprise development trend. T heses researches based on the previous research about the factors that influences SMEs internationalization development, and use the ...
• FACTORS INFLUENCING COLLEGE STUDENTS BUYING THROUGH ONLINE SHOPPING: (A CASE OF CHINESE STUDENTS AT PRESIDENT UNIVERSITY) 

  Ming, Liu Kai (President University, 2015)

  This study was about the dominant factors influencing customers ’ choice of Jingdong Mall online shopping. And e-commerce has experienced rapid growth since the early years in China. It is important to find out the factors ...
• ANALYSIS OF PSYCHOLOGICAL , SOCIAL, CULTURE AND PERSONAL FACTORS INFLUENCE OF CONSUMER BUYING DECISION (A Case of Apple s Products u ser in President University) 

  shaoshuo, Xie (President University, 2015)

  Th e study is carried out to analyze of psychology factors, social factors, culture factors and personal factors toward consumer buying decision by case study of President University . In recent years apple had developed ...
• FACTORS THAT INFLUENCE SMEs SUCCESS ( A Research of SMEs in Hong Kong ) 

  Lu, Zhang (President University, 2015)

  Nowadays many Hong Kong’s international big enterprise are evolved from small and medium-sized enterprises, and SMEs is the important pillar and power of Hong Kong's economy development. Since there are many success SMEs ...
• THE ANALYSIS OF CHINESE SMEs SUSTAINABLE DEVELOPMENT AS PERCEIVED BY THEIR MANAGERS 

  Yingying, Xie (President University, 2015)

  With the constant improvement of the institutional framework of the market economy, small and medium enterprises are playing the important role in china. SMEs sustainable development is very important for china economy ...
• THE ANALISIS OF PRODUCT QUALITY ,PRODUCT CULTURE , SERVICE QUALITY AND CUSTOMER’S SATISFACTION IMPACT ON CUSTOMER LOYALTY 

  shichang (NIU), Niu (President University, 2015)

  CHATIME is one of big and famous milk tea shop in Indonesia. They not only limited to offering only products, but service is one more point which will be owned by every milk tea shop when the milk tea shop provides a ...
• ANALYSIS OF PSYCHOLOGICAL, SOCIAL, CULTURE AND PERSONAL FACTORS INFLUENCE CONSUMER BUYING BEHAVIOR OF APPLE’S PRODUCTS 

  Xin, Xiong (President University, 2015)

  The study is carried out to analyze of psychology factors, social factors, culture factors and personal factors toward consumer buying behavior by case study of Zheng Zhou University. In recent years Apple had developed ...
• THE EFFECT OF STORE ENVIRONMENT ON CONSUMER EVALUATIONS AND BEHAVIOR TOWARD ADIDAS SPORTS-WEAR RETAILERS A SURVEY OF ADIDAS CONSUMERS IN CIKARANG 

  Jie, Li Ke (President University, 2015)

  Indonesia is the 4th most populous countries in the world and she has a big market toward sport-wear retailers. This research has the objective to analyze the relationship among Social cues, Design cues, Ambient cues, ...
• BUSINESS PLAN FOR RUMAH SAMBEL 

  Areta, Pradipta Raka (President University, 2015)
• i DRIVERS OF DIGITAL MARKETING ADOPTION BY SMALL AND MEDIUM ENTERPRISES IN WEST JAVA, INDONESIA 

  NICKY (President University, 2015)

  With the increase of sales by internet in Indonesia, it is important for the SMEs to aware of the business opportunity by internet selling. Ironically, there are still not many SMEs who adopted the digital marketing system ...
• FACTORS THAT INFLUENCING CUSTOMER IN CHOOSING RESTAURANT IN BEKASI 

  Valerie (President University, 2015)

  Restaurants can be easily found in big city like Bekasi because there are so many restaurant entrepreneurs are rising and some of them can not survive in high level of competition. This research aim to see factors such as: ...
• THE INFLUENCE OF RETAIL SERVICE QUALITY AND INNOVATION ON CUSTOMER SATISFACTION AND ITS IMPLICATION ON BRAND LOYALTY: A CASE OF EXCELSO IN JABODETABEK, 2014 

  Kawa, Larasati Wisnu (President University, 2015)

  This research arises from the condition where the local modern coffee shops have very tough competition with the foreign local coffee shops in the country which produce top quality of coffee bean, Indonesia. Excelso which ...
• AN ANALYSIS OF SOCIAL AND PERSONAL CONSUMER ORIENTATION TOWARD THE PURCHASE OF COUNTERFEIT AND PIRATED GOODS IN GREATER JAKARTA 

  Valentya, Febi (President University, 2015)

  This study appraise in depth the pursuance of Social Consumer Orientation (Social Conformity, Social Seeking, Fashion Consciousness, and Price-Quality Schema), Personal Consumer Orientation (Ethical Value, Social Responsibility, ...
• THE IMPACT OF RETAIL MARKETING MIX TOWARDS MOTHERS’ PURCHASE INTENTION (A CASE OF MOTHERCARE STORE IN JAKARTA) 

  Desianatya, Ryscha Permata (President University, 2015)

  Indonesia is the 4th most populated country in the world with the population of 250 million people. With the increment of 1.5% population per year, around 5 million babies are born every year. As more babies are born, the ...
• BUSINESS PLAN FOR DISTRICT CUSTOM 

  Gibraltar, Muhammad Faiq (President University, 2015)
• THE ROLE OF ENTREPRENEURSHIP EDUCATION BASED ON SOCIAL COGNITIVE CAREER THEORY TOWARD VALUE PROPOSITION: 

  Amaris, Stephanie Louissa (President University, 2015)

  With the increasing number and role of entrepreneurship, the government notices that entrepreneurship plays an essential role in promoting economic development and hence reinforce instruments like entrepreneurship education ...
• MANAGING SUCCESSION IN A FAMILY OWNED SMALL-MEDIUM ENTERPRISE: A CASE STUDY OF MR. ATENG SELAMAT, MR. IWAN SURYANTO, AND MR. UNTORO A. SURYADI 

  Samtani, Honey N. (President University, 2015)

  Nowadays, family businesses are of high number in countires and contribute to the development of the economy. This research was conducted due to the importance of family business survival and it focuses on factors that ...
• BUSINESS PLAN FOR RIDE, CAR CUSTOM & SALON 

  Muhammad, Kevin Keanu (President University, 2015)

  Introduction The number of middle class people in Indonesia has been significantly increasing since 2004. According to the book “Satu Dasawarsa Membangun Kesejahteraan Rakyat ”, there was a growth of 19.7% of middle ...

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