Abstract:
Introduction
The number of middle class people in Indonesia has been significantly
increasing since 2004. According to the book “Satu Dasawarsa Membangun
Kesejahteraan Rakyat ”, there was a growth of 19.7% of middle class people
according to calculation conducted by our government’s statistic bureau
(www.bisnisotomotif.com, 2009). With the increasing number of middle class
people the opportunity and potential market is also expanding, one of the easiest
results to be seen by bare eyes is that there are more cars on the road than ever
before. It appears that four wheels vehicle is very desired by the middle class
customers in Indonesia. Taking advantage of that situation Ride, Car Custom &
Salon emerge to offer service in car restoration, car customization and car salon.
Company Description
Ride, Car Custom & Salon is a business that runs in automotive section.
We offer service in car trading, car restoration, car customization and car beauty
maintenance through the car salon. Ride, Car Custom & Salon operates in
Komplek Pakuan 2, Dahlia 1 road no 46, Tajur, Bogor. The place will serve its
purpose as the workshop and also the showroom.
Industry Analysis
Industry analysis analyzes the thing that can help us create a good strategy.
Indonesia has a good foundation of automotive lover. Every year there are a lot of
car competitions spread across country. The increasing number of car per year
could be a very good opportunity for this business.
