BUSINESS PLAN FOR RIDE, CAR CUSTOM & SALON

Abstract

Introduction The number of middle class people in Indonesia has been significantly increasing since 2004. According to the book “Satu Dasawarsa Membangun Kesejahteraan Rakyat ”, there was a growth of 19.7% of middle class people according to calculation conducted by our government’s statistic bureau (www.bisnisotomotif.com, 2009). With the increasing number of middle class people the opportunity and potential market is also expanding, one of the easiest results to be seen by bare eyes is that there are more cars on the road than ever before. It appears that four wheels vehicle is very desired by the middle class customers in Indonesia. Taking advantage of that situation Ride, Car Custom & Salon emerge to offer service in car restoration, car customization and car salon. Company Description Ride, Car Custom & Salon is a business that runs in automotive section. We offer service in car trading, car restoration, car customization and car beauty maintenance through the car salon. Ride, Car Custom & Salon operates in Komplek Pakuan 2, Dahlia 1 road no 46, Tajur, Bogor. The place will serve its purpose as the workshop and also the showroom. Industry Analysis Industry analysis analyzes the thing that can help us create a good strategy. Indonesia has a good foundation of automotive lover. Every year there are a lot of car competitions spread across country. The increasing number of car per year could be a very good opportunity for this business.