FACTORS INFLUENCING OF BLUEBIRD APPLICATION USAGE IN JAKARTA

Abstract

Rapidly development of urbanization and income increasing, the strongly support of the tech-industry, bluebird is the largest transportation provider in Indonesia, but the usage of bluebird is decreasing. Hence, this research is discussing service quality and system quality perceived usefulness significantly influences on customer satisfaction. This conducted with quantitative research method. Questionnaire consisted of 18 statements has been gave out to 274 user of bluebird application in Jakarta area. In order to analysis the results the validity is applied to testing adopt factor, Cornbrash’s alpha for reliability and Structural Equation Model applied to testing hypothesis as well. Gender, age as the demographic questions asked in questionnaire. In this research was found out service quality, system quality, perceived usefulness significantly influences on customer satisfaction in Jakarta.