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Browsing 2017 by Issue Date

Browsing 2017 by Issue Date

Now showing items 1-20 of 119

THE INFLUENCE OF WORKING CAPITAL MANAGEMENT COMPONENTS ON PROFITABILITY FOR THE AUTOMOTIVE AND COMPONENTS SECTOR

Bahim, Mitha Sarahdewi (President University, 2016)

The purpose of this study is to find the influence of working capital management components (account payable, account receivable, inventory and firm size) on profitability in automotive and components sector in Indonesia ...
THE IMPACT OF CAPITAL STRUCTURE TOWARDS PROFITABILITY OF AGRICULTURE COMPANIES IN INDONESIA FOR PERIOD 2009 - 2015

Rosalia (President University, 2016)

This research examines how capital structure influences profitability of agriculture companies in Indonesia. Capital structure is known to be important, and the relationship with profitability cannot be ignored. This ...
THE INFLUENCE OF BRAND EXTENSION TOWARD PURCHASE INTENTION FOR BEAUTY PRODUCTS ("A STUDY CASE OF POND'S IN JAKARTA")

Christina, Grace Yulia (President University, 2016)

The objective of this research is to analyze the influence of brand extension toward purchase intention for Pond’s beauty products. Quantitative approach is used in this research. Quantitative approach includes validity ...
PURCHASING INTENTION OF ONLINE SHOPPER AT ZALORA INDONESIA ( A STUDY CASE AMONG MILLENNIALS IN JAKARTA)

Sugiarto, Kezia (President University, 2016)

This research entitled “Purchasing Intention of Online Shopper at Zalora Indonesia (A study case among millennials in Jakarta)” was conducted to 150 respondents who shop at Zalora Indonesia website and are living in ...
INVESTIGATING THE IMPACT OF BANKS’ SOUNDNESS AND MACROECONOMICS TOWARDS BANKS’ PERFORMANCE

Candra, Alexander William (President University, 2016)

The aim of this study is to find out the influence of internal factors (CAMEL) and decile-1 external factors (GDP growth, inflation rate, Gini coefficient) towards bank performance at Indonesia commercial active bank with ...
IMPACT OF CUSTOMER DISSATISFACTION, PRICE, VARIETY SEEKING AND PRODUCT ATTRIBUTES TOWARDS BRAND SWITCHING AMONG CONSUMER OF BLACKBERRY MOBILE PHONES

Zheng, Jiang (President University, 2016)
EMPIRICAL ASSESSMENT OF BRAND EQUITY DIMENSION TOWARDS PURCHASING DECISION FOR NIKE SPORT SHOES

Bing, Guo Han (President University, 2016)

This research analysis “Empirical Assesment Brand Equity Dimensions Toward Purchasing Decision for Nike Sport Shoes. A survey was conducted on 260 respondents with the filtering question whether they bought Nike sport ...
SUPPLY CHAIN RISK MANAGEMENT EVALUATION ON UNCONTROLLABLE RISKS IN AUTOMOTIVE INDUSTRY OF PT. ASTRA INTERNATIONAL – HONDA SALES OPERATION

Amri, Ghilmansyah (President University, 2016)

Supply chains have become more interdependent and complex since the globalization. Although it has given much advantages, at the same circumstances it also creates the company becomes defenseless to risk which can affect ...
COMPETITIVE ADVANTAGE OF CHINA SMARTPHONE IN INDONESIA MARKET

Lihui, Feng (President University, 2016)

The purpose of this study is to analyze the internal and external factors of China Smartphone Brand in Indonesia market, which later will be continued to the analysis of its strategy to gain competitive advantage. The ...
The Significant of Location, Product Quality and Procedure of Chain Retailer Towards Consumer Loyalty of 7-Eleven in South of Jakarta

Putra, Bobby Eka (President University, 2016)

The purpose of this research is to identify whether there is a correlation between three independent variables (Location, Product Quality and Procedure) toward one dependent variable (Consumer Loyalty). This research ...
CONSUMER ATTITUDE ON COUNTERFEIT GOODS ( A CASE STUDY OF NIKE COUNTERFEIT SPORT IN KARAWANG)

Tara, Ravina (President University, 2016)

This research entitled “Consumer Attitude On Counterfeit Goods: A Case Study of Nike Sport Shoes in Karawang” was conducted with 125 respondents who were consumers of Nike Sport Shoes living in Karawang. There were four ...
ANALYSIS OF VISUAL MERCHANDISING INFLUENCE ON CONSUMER BUYING BEHAVIOR IN FASHION RETAILED SETTING

Agustiani, Minerva (President University, 2016)

The present study attempts to identify the important of visual merchandising factors (Merchandise Display, Store Layout, Signage and Atmospheric) to examine the relationship of those factors towards consumer buying behavior ...
THE INFLUENCES OF E-SERVICE QUALITY TOWARD THE SUCCESS OF B2C E-COMMERCE INDUSTRY

William (President University, 2016)

In Indonesia, competition in e-commerce has become extremely vigorous. Both older, existing companies and start-up e-commerce companies are competing with one another. Moreover, international competition is a fact of life ...
THE INFLUENCE OF EQUITY MULTIPLES OF JAKARTA ISLAMIC INDEX ON NET ASSET VALUE (NAV) RETURN OF SHARIA EQUITY FUND

Tanius, Gerry Immanuel (President University, 2016)

As the increasing of Indonesia stock market return, it also followed by the increasing number of mutual fund investors. Mutual fund has become one of the best investment choice among the investor. The diversified asset ...
THE INFLUENCE OF CUSTOMER SATISFACTION TOWARD CUSTOMER LOYALTY OF FILMA'S MARGARINE ( A STUDY CASE OF PT SMART TBK IN WEST JAKARTA)

Effendie, Della (President University, 2016)

The objective of this research is to analyze the influence of customer satisfaction towards customer loyalty of Filma’s margarine PT Smart Tbk in West of Jakarta. Quantitative method is used in this research. Quantitative ...
EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS BRAND TRUST IN COFFEE INDUSTRY (A CASE STUDY OF STARBUCKS IN CIKARANG)

Tao, Wang Hai (President University, 2016)

Brand trust is very important for a product to survive in the market. This research investigates the relationship between CSR and brand trust, as well as the variables that best represent CSR. The study empirically ...
ANALYSIS OF CUSTOMER SATISFACTION OF PT. TORCH CERAMICS

Feng, Liu Jie (President University, 2016)

The growth of retail market in Indonesia affects its competitiveness. Retail service quality is found to be important part in this market. This research is based on a case of PT. TORCH CERAMICS that has decreased stores ...
INFLUENCE OF CELEBRITY ENDORSEMENT ON BEHAVIORAL INTENTION ( A CASE STUDY OF OPPO SMARTPHONE AMONG MILLENNIALS IN HANOI)

Thu, Nguyen Anh (President University, 2016)

This research aimed to examine the Influence of Celebrity Endorsement on Customer Behavioral Intention of Oppo Smartphone user in Hanoi, Vietnam. This research is also limited to 125 respondents who belong to the ...
IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF COSMETICS ( A CASE STUDY OF MAYBELLINE IN WEST BEKASI )

Senda, Agatha Rannu Pati (President University, 2016)

This research entitled “Impact of Celebrity Endorsement on Purchase Intention of Cosmetics (A Case Study of Maybelline in West Bekasi)” was conducted 125 respondents who were consumers of Maybelline cosmetics living in ...
THE INFLUENCE OF MACROECONOMIC AND MICROECONOMIC FACTORS ON NON PERFORMING LOAN IN CHINESE STATE-OWNED COMMERCIAL BANKS FROM 2008 – 2015

Webhua, Yao (President University, 2016)

With the development of Chinese economic, the commercial environments in China are more diversity, seems everything goes well. But the commercial banks non-performing loan are increasing. Therefore, this research aims ...

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