STUDI DUKUNGAN (ENDORSEMENT) SELEBGRAM SEBAGAI MEDIA PROMOSI

Abstract

This study discusses about the supports of selebgrams as a promotional media with the purpose to find out what are the differences between the selebgrams who also work as artists and the selebgrams who do not work as artists and the factors that used by the selebgrams to endorse products or service that online marketed. This study applied a descriptive qualitative research that focuses on the supports to the selebgrams on Instagram social media by using the interpretive paradigms and also the descriptive approach.This researcher used in-depth interviews and observations. By this study the researcher found that between the selebgrams who also work as artists dan selebgrams who do not have no difference for the products they sell by doing endorsement, but they are having differences on the products endorsement supports and there are factors that must be owned by the selebgrams which are used to supports the products endorsement.