Abstract:
Nowadays, people are pursuing a faster and more convenient lifestyles. The Alipaypayment methods as a third payment has been welcomed by more and more users inChina. The purpose of this research is to find out the influence of trust, perceivedusefulness and attitude on the use intention of Alipay payment user. The populationrange is student of President University who use Alipay payment, The researchersused a utilizing quantitative research methods and the sample required was 150respondents. Analyzing data, including validity and reliability tests, were descriptiveanalysis and multiple linear regression, and using T-test, and F-test also coefficient of
determination. The research results show that trust, perceived usefulness and attitudepartially have influence toward the intention use of Alipay payment customers. Among them, simultaneous, trust, perceived usefulness and attitude has influencetoward use of Alipay payment customers. Coefficient of determination showthat thedependent variable (intention on use the Alipay) are influenced by independent
variables (trust, perceived usefulness and attitude) is 78.6 percent.
