THE INFLUENCE OF MOTIVE ON SATISFACTION IN WATCHING "INI TALK SHOW" ON NET TV

Abstract

This research entitled “The Influence of Motive on Satisfaction in Watching “Ini Talk show” on NET TV: Case Studies Survey on Resident in North Cikarang Sub district, Bekasi District” to find out what is the influence motives on satisfaction in watching Ini Talk show on NET TV. This research used descriptive quantitative and have two variables there are: motive and satisfaction. The population in this research 203.661 people, the sample of this research by using Simple Random Sampling where the result of the study came from 100 respondents who answered a number of items from questionnaire. Analysis techniques in this research use simple linear regressions by using T- test and F test. The result of analysis has found that. The data obtained is then processed using the help of the SPSS 22.0 program application. From the result of a simple linear regression equation in this research is Y= 4.994 + 0.286 which shows that there is a significant effect of variable X on variable Y.