A CASE STUDY OF SELF-REPRESENTATION THROUGH STORIES FEATURES ON INSTAGRAM TOWARDS UNDERGRADUATE STUDENTS

Abstract

The undergraduate students are also human who have a need in socializing with others. Moreover, they were born and raised in the age of computers and online communication, by the improvement of technology especially in social media it will support their need to communicate. Instagram become one of the famous social media that will help them to communicate their way of thinking and lifestyle to a lot of people. By using in-depth and semi structures interview, the researcher aimed to find out more about their motivation, results and how they represented themselves through Instagram Story using case study approach.