THE ANALYSIS OF CHINESE CUSTOMER SATISFACTION TOWARD IPHONE (A CASE STUDY IN CHINA)

Abstract

Industrial engineering is concerned with the design, improvement and installation of integrated systems of people, materials, information, equipment and energy. It draws upon specialized knowledge and skill in the mathematical, physical, and social sciences together with the principles and methods of engineering analysis and design, to specify, predict, and evaluate the results to be obtained from such systems. If they want to design or improve the product, they have to get the feedback from customer to know how th e customer satisfaction is and what they want the product to improve. So it is important and necessary to make customer satisfaction research for Industrial Engineeri ng. Customer satisfaction is the comparison between performance expected by customer and actual performance in the field. If actual performance is higher than customer ex pectation, then customers feel satisfied. This research is to find customer satisfacti on, the questionnaire will be distributed in President University and the objective of this research was to know how the Chinese customer satisfaction is towards iPhone . In this research, there will use regression, testing hypothesis to analyze the relationship between Product, Price, Place, Promotion and Brand and Customer Satisfaction, and use weighted mean to find how Customer Satisfaction is Then the company can know Chinese customers are satisfied with the design and operation system of iPhone , and not satisfied with the price and repair place of iPhone.