Abstract:
Industrial engineering is concerned with the design, improvement and installation
of integrated systems of people, materials, information, equipment and energy. It
draws upon specialized knowledge and skill in the mathematical, physical, and
social sciences together with the principles and methods of engineering analysis
and design, to specify, predict, and evaluate the results to be obtained from such
systems. If they want to design or improve the product, they have to get the
feedback from customer to know how th e customer satisfaction is and what they
want the product to improve. So it is important and necessary to make customer
satisfaction research for Industrial Engineeri ng. Customer satisfaction is the
comparison between performance expected by customer and actual performance
in the field. If actual performance is higher than customer ex pectation, then
customers feel satisfied. This research is to find customer satisfacti on, the
questionnaire will be distributed in President University and the objective of this
research was to know how the Chinese customer satisfaction is towards iPhone . In
this research, there will use regression, testing hypothesis to analyze the
relationship between Product, Price, Place, Promotion and Brand and Customer
Satisfaction, and use weighted mean to find how Customer Satisfaction is Then
the company can know Chinese customers are satisfied with the design and
operation system of iPhone , and not satisfied with the price and repair place of
iPhone.
