THE INFLUENCE OF ADOPTION MODEL BY UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) ON E-COMMERCE DURING THE COVID-19 PANDEMIC

dc.contributor.author	Yasin, Zilaela
dc.date.accessioned	2023-03-20T02:09:55Z
dc.date.available	2023-03-20T02:09:55Z
dc.date.issued	2022
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/10690
dc.description.abstract	This study aims to obtain a significant variable regarding the acceptance of server-based e-commerce users in Indonesia, especially for Generation Z by adopting the UTAUT model and adding one intervening variable, namely Trust. This study uses quantitative research by distributing online questionnaires with 30 questions, taking a sample of 237 respondents, and using Statistics Software. The results of this study, that of the seven hypotheses proposed, two hypotheses were declared has a not-positive significant influence (Performance Expectancy to trust and Performance Expectancy to Behavioral Intention to Use), while the other five hypotheses were stated positive significant influence and accepted.	en_US
dc.language.iso	en_US	en_US
dc.publisher	President University	en_US
dc.relation.ispartofseries	Management;014201800036
dc.subject	E-commerce	en_US
dc.subject	UTAUT	en_US
dc.subject	Covid19	en_US
dc.subject	Performance Expectancy	en_US
dc.subject	Effort Expectancy	en_US
dc.subject	Social Influence	en_US
dc.title	THE INFLUENCE OF ADOPTION MODEL BY UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) ON E-COMMERCE DURING THE COVID-19 PANDEMIC	en_US
dc.type	Thesis	en_US