Abstract:
This study aims to obtain a significant variable regarding the acceptance of server-based e-commerce users in Indonesia, especially for Generation Z by adopting the UTAUT model and adding one intervening variable, namely Trust. This study uses quantitative research by distributing online questionnaires with 30 questions, taking a sample of 237 respondents, and using Statistics Software. The results of this study, that of the seven hypotheses proposed, two hypotheses were declared has a not-positive significant influence (Performance Expectancy to trust and Performance Expectancy to Behavioral Intention to Use), while the other five hypotheses were stated positive significant influence and accepted.
