Abstract:
Multi-Level Marketing business or also well-known as MLM is not a new thing and its
already spread widely both in Indonesia and globally. The purpose of this research is
to find out and analyze kind of company performance that have been implemented at
Oriflame Indonesia as a successful Multi-Level Marketing Business. In this research,
the researcher will use qualitative methods. The data collection will use in-depth
interviews as a primary data to collect the needs which will be useful for the Internal
and External Environment Analysis. The participant in the interview will consist of the
management of Oriflame Indonesia and the major stakeholders, such as the
independent consultant and some of the loyal customers. The data analysis technique
is a SWOT analysis which the factor got from the VRIO analysis and Porter’s 5 forces
analysis and later get the analysis results for the company performance of Oriflame
Indonesia. The result of this study indicate that internal and external factors affect the
result of Oriflame’s performance as a company. Furthermore, the role of MLM work
system also has an impact on the company’s growth.
