THE ACTIVITIES OF RUMAH BUDAYA INDONESIA AS CULTURAL DIPLOMACY TO ENHANCE INDONESIAN IMAGE IN SINGAPORE (2013-2016)

Abstract

This research attempt to describe about the use of Indonesia cultural diplomacy in order to enhance Indonesian image with Singapore through the promotion of Indonesian House of Culture (Rumah Budaya Indonesia). Rumah Budaya is a public space of cultural diplomacy, which serves as a tool to promote the culture of Indonesia abroad in order to improve its image, appreciation and building bonds (culture) the international community towards Indonesia. This research is trying to explore the practices of Indonesia cultural diplomacy through the establishment of Rumah Budaya Indonesia as the result from the activity of national discussion by Ministry of Education and Culture. The qualitative research is used to explain the phenomenon discussed. Books, reports, journals from government agencies, government websites and interview were used as the primary resources. This research showed that culture also could play a role in improving the relationship between Indonesia and Singapore.