ANALYZING THE FACTORS AFFECTING ENTREPRENEURIAL INTENTION AMONG NON BUSINESS UNDERGRADUATE STUDENTS IN JAKARTA

Abstract

Entrepreneurship is a well-concerned issue in all over the world, as well as Indonesia. The study has shown entrepreneurship as economic engine to accelerate the prosper growth of country. Currently Indonesia needs more entrepreneurs since statistical data from statistics Indonesia (2013) shown only 1.56% of Indonesia total population are entrepreneurs. This fact has been a background for this research to analyze which factors might be influence non business undergraduate students to choose entrepreneurial way of business. Since, the factors provide a good support to understand the entrepreneurial intention taken by non business undergraduate students. This research conclusively highlights the major factors i.e. personality traits, entrepreneurship education, attitude toward the behavior, subjective norms, and perceived behavior control which affecting entrepreneurial intentions of non business undergraduate students in Jakarta. The research method was taken through quantitative research of 384 respondents with convenience sampling method. The main contribution of this paper is to examine the effectiveness of a structural equation model to analyze the entrepreneurial intentions of the students. The finding of the research indicates that students’ entrepreneurial intention is determined by entrepreneurship education, attitude toward the behavior, and perceived behavior control. This research is projected to help government and university to empower students’ entrepreneurial motivations.