THE EFFECT OF FINANCIAL LITERACY TOWARD INVESTMENT BEHAVIOR AND CONSUMPTION BEHAVIOR THROUGH FINANCIAL MANAGEMENT BEHAVIOR OF MARRIED HOUSEHOLD (CASE STUDY ON WIYUNG, SURABAYA, 2014)

Abstract

The increasing number of new shopping place can affect the financial behavior of people. People with low level of financial literacy tend to consume more and it creates a financial problem especially if it happens in household. This research observed the influence of financial literacy toward investment behavior and consumption behavior toward investment management behavior with the sample of married household in Wiyung, Surabaya, 2014. In this research, investment behavior and consumption behavior acted as dependent variable. Financial literacy acted as dependent variable. Financial management behavior acted as both dependent and independent variable. In this study, there were 5 examinations from those independent and dependent variables. The samples of this study were 100 married households in RW 07 Wiyung, Surabaya using simple random sampling. This research used single regression or simple linear regression to find out the influence of each independent variable toward dependent variables. The result of this research showed that financial literacy has influence to financial management behavior, investment behavior, and consumption behavior. Financial management behavior also has influence to investment behavior and consumption behavior.