Abstract:
Social media has become the most accessed internet service technology while
most entrepreneurs use it as a business tool. Many scholars believe social media could gener-
ate an individual's intention to start a business with digital assistance. However, the growth of
social media users is not in line with the number of digital entrepreneurs in Indonesia, espe-
cially in Bandung city, allhough graduate students from university are expected to overcome
this issue. The objective of this research was to measure prior knowledge, self-efficacy, social
media, and digital entrepreneurial intention variables, and to find out the causal effect of
social media as moderating variable on an individual's digital entrepreneurial intention. By
using guantitative research, a guestionnaire was distributed through social media to final-year
students of Telkom University, Widyatama University, and Parahyangan Catholic University
using the S1 Business Management Program. The 356 valid data were analyzed with SEM
analysis and Lisrel 8.70 software
Description:
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON SUSTAINABLE
COLLABORATION IN BUSINESS, INFORMATION AND INNOVATION (SCBTII 2019), BANDUNG, INDONESIA, OCTOBER 9—10, 2019. p. 188-191.