Abstract:
This study illustrates the collaborative value co-creation process that involves multi-stakeholders in developing
domestic products and services design in Indonesia. Although the value co-creation process performed effectively, the new
product is still experiencing obstacles in term of commercialization and sustainability. The purpose of this research is to
construct a model to encourage the process of value co-creation in the commercialization phase of domestic products. The
qualitative method with a single case study approach is conducted in this research. Data collected with in-depth interviews,
observations and archival. The informants are representatives of stakeholders that interact and participate in the IKKON
program. Data analyzed with DART model (Dialogue, Access, Risk Assessment and Transparency) to examine the process
of value co-creation in the IKKON program. This approach constructs an analysis that involves stakeholder’s experience
during the value co-creation process as a basis for innovation. The results showed with collaboration; stakeholders could
learn from each other to understand the needs. The collaboration with multi-stakeholder will increase the values of the
product by combining local and public needs. The finding proposed a collaborative model to optimizing domestic product
in terms of commercialization. This research enlarges a practical perspective in managing value co-creation and decision
making.
