Abstract:
This paper analyzes the influence of the socio-cultural environment, social perceptions,
and entrepreneurial orientation on women’s entrepreneurial intentions. Structural
equation modeling technique is used as an analytical technique involving 400
women entrepreneurs in microsmall and medium-sized enterprises (MSMEs) in
Indonesia. The results showed that the socio-cultural environment and social perceptions
have a positive and significant effect on entrepreneurial orientation. In
addition, the socio-cultural environment and entrepreneurial orientation also have
a positive and significant effect on women’s entrepreneurial intentions. Entrepreneurial
orientation is proven to play a role as a mediator in the relationship between
the socio-cultural environment and women’s entrepreneurial intentions. However,
social perceptions are proven to have no significant effect on women’s entrepreneurial
intentions, either directly or mediated by entrepreneurial orientation. This
study offers a new framework for understanding women’s entrepreneurial intention
in developing countries by contributing to theoretical and policy implications.
